“We’ve ignored all the meaningful terms you were searching for. Now here’s a bunch of pinterest and quora spam.”
I installed the extension that removes Pinterest from searches… it’s great.
Half the time I look at a website or article it is just AI generated crap anyway. Oh you want a product review? Here are a half dozen articles that have summarised the Amazon reviews of an item, with no first hand experience.
Google “Best vacuum cleaner”
Top 6 hits: “We evaluated the 5 brands that paid us the most and found that they all suck up your dirt. We can’t really speak ill of any of them because this is an ad and we signed a contract. Please use our embedded links so we can have more money.”
And the website is called something like Best-Vacuum-Cleaners-Blog.com
What’s worse is most of what comes up isn’t even a hands on review, it’s literally someone doing what I just did, which is type “vacuum cleaner” into Amazon and see what came up. Then they give it reviews based on the bullshit in the description.
I want a review from someone who sees these everyday and has a deep hatred of every vacuum in existence. He’s the one who knows that such and such used to be good until they replaced this part with plastic because they have a new CEO, and now it’s no better than a dirt devil.
At least with vacuums however, there’s a few guys out there with carpet swathes, children, and dogs at home that get to take vacuums from work and do youtube tests with them. Unfortunately they usually don’t try to game the algorithm so they’re pretty deep in there.
Search engine protocol:
Ignore first few results (ads)
Ignore next few results (bullshit spam comparison farms)
Ignore really annoying site you think is ok but is a usability nightmare
Ignore subsection of reddit links
Find 0-1 useful links on first page
Regret
The sad thing is the Reddit Links probably contain the most useful answers that google will show you
Trying to find the tiny “show more results” button sandwiched between the first page of shit results and the weird AI bubbles of shit results just to find semi-decent shit on pages 2-3 makes me wish i was dead every single time.
Once AI is handling search for us, many may never learn the concept of “search term”
“AI” is already handling the search for you. The big search engines are probably the first mass scale adopters of machine learning.
And they have lost the war with SEO spam to a hilarious extent. What makes you think the same won’t happen with chat bot AIs? Bad actors (including PR agencies) will inevitably figure out where and how to spam comments in order to bias the AI models in favor of their agendas or products.
If the data they consume is filled with something like “fossil fuels don’t cause global warming because XYZ”, the chat bots will repeat it. They don’t have the capacity to reason.
There hasn’t been a reason to flood the internet with low effort spam because it’s easily detected by humans who read it. But the ML algorithms will be a lot easier to trick.
Apologies, I used the overly vague term “AI”. Any company creating an LLM that has web search + scraping capabilities will be at the mercy of the search results.
That said, LLMs are actually quite skilled at ignoring noise (repetitive data), so gaming SEO may lose popularity. Hell, the practice will DEFINITELY lose appeal once LLMs are just browsing for relevant content and summarizing without any citations (links to the sites). And even of they do cite, no one will click them.
Convenience > Fact
tldr; This additional layer of obfuscation between search and result will reshape the fabric of the internet with time
You can already outsource a lot of this to Bing. If you need to know the right temperature for making french fries, you can google a bunch of “recipes” (AKA life story of the author + history + vacation photos + cooking instructions) read them through and… actually better make some coffee while you’re at it because this is going to take a while. Anyway, the other option is to ask: “Hey Bing, I’m making french fries, but I don’t know how hot the oven should be.”
Spoiler: 220 °C
The scary thing is, what happens when people start doing this for more important things, such as what to do if your child has swallowed something or how to parallel park your car.
200 or 220, depends on if you are using a convection oven. But that’s beside the point, I really hope AI finally kills SEO.
I’m making french fries, but I don’t know how hot the oven should be.
Contents:
- What French fries are
- Why you might want some
- The dangers of French fries
- Where to buy French fries
- Ways of preparing French fries
- Other names for French fries
And so on.
Oven cooked french fries are a thing, and have a surprisingly high popularity
Correct. However, if you buy frozen ones, you do need to heat them up some way. I ran out of nuclear weapons again, my flamer was out of gasoline, so using the oven was my best option.
I think communicating with AI will become an art form the same way googling was/is.
In the Greatest Generation postcast they posit that you can actually get anything you want materialized at a certain temperature.
A Stradivarius violin. Luke warm.
Until they’re sponsored
“I realize you seem frustrated from my responses. Nature’s Choice has a fantastic Stress Reducing gummy available at your local CVS”
It already is. If you want to play a game of D&D with chatGPT, there’s a very specific prompt carefully crafted for that. If you want to chat with a with a total psycho, there’s a prompt for that. If you want your AI to do something it was specifically forbidden from doing, just craft a very specific prompt for that, and you’re good to go. You can even find sites that collect various prompts for just about any purpose you can imagine.
This is especially frustrating when trying to find parts for vehicles or machinery. Used to, one could search for something like “1988 Suzuki Samurai Oil Filter” and get the answer for all the common filter brands. But now all you get is links to an auto parts website, where you have to use their shitty search function and hope they have what you need.
I know your pain, I’ve skipped it entirely and always go for the part number. There are great resources for BMWs with sites like realoem.com, but what about other manufacturers?
