I think the place for comments is in the comment section. If you post an interesting article but include your own commentary which is stupid or absurd, I don’t know whether to upvote or downvote.

My opinion: Post the link, don’t editorialize the title, put an excerpt from the article if you want, but don’t put your comments in the post itself.

I always downvote links to videos with no text.

Be the change you want to see

It’s up to the moderators whether to allow those kinds of posts. Sometimes I’ll look at the linked article and post a summary (often just the first sentence after the headline) but I’d rather that the original poster was required to do that. I started !savedyouaclick@lemmy.world and made a few posts there, but no one else posted anything, there so it’s deserted for now.

What are some ways to encourage posts that are more engaging?

as a volunteer mod that’s guilty of linkposting I’d honestly say there’s 2 things that would probably encourage fellow linkers to do more which is:

1. Thanking posters who are currently and consistently posting links with additional content/info.
2. Donations
   • honestly financial support goes a long way for higher quality content, like just look at YouTubers or content creators who have Patreon, Kofi, Liberapay in contrast to those who only have sponsors or aren’t paid at all