205 points

MFs worried about bill gates trying to chip them didn’t even think about big parma

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21 points

Big Parma! 🤣

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18 points

Also real quick

The trackers are in the shell which you don’t eat (or aren’t supposed to eat)

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12 points

Which I will use it when making tomato sauce.

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6 points

I, too, like my chips with dip.

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0 points

And they’re the size of a grain of salt.

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0 points

Perfect, my one bad tooth will find it right away then

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8 points

🏅

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0 points

🍋

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32 points

Somewhat of a tangent, but can we stop caring about the location where a product was made and focus solely on quality itself? Like, I bet the counterfeiters make a lot of money by producing quality cheese that taste just as good but are just made somewhere else.

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14 points

Some foods do have specific, regional character. Is the milk or yeast from the next county over going to make a cheese that tastes the same? Idk but you can get very similar styles of cheese made elsewhere.

That all being said, I can see why calling same thing Parmesan when it’s not from Parma, is not entirely truthful, if consumers care about origin. Which in the EU they certainly do.

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13 points

You have a good point. At the same time, I’d like to pay what I think I’m getting. If someone is selling me something and making me think it’s something else, I think that’s wrong.

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12 points
*

We are focusing on both, afaik. I’m pretty sure the doc/aop/igp qualifications relate to quality as well as geography. It’s not just about the location.

And there’s nothing stopping anyone from making a better cheese, naming it whatever else other than a trademarked name and building a reputation for quality. So I don’t see what the issue is.

Edit: happy now?

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1 point

“Can we stop caring about location and only care about quality?”

“Technically we are, the qualifications relate to quality as well as geography”

?? No, technically we are not.

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4 points

I for one really do not care whether it’s called Parmesan or Parmigiano Regiano. Good cheese is good cheese.

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3 points

Can only judge quality by trademarks and place of origin is essentially an extension of trademark. I don’t really have a problem with it.

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3 points

You do understand that quality isn’t based on who produced it, but on the product itself, right? Cheese doesn’t suddenly get better because it has the Parmesan trademark. Quality is supposed to be an objective measure of the thing itself.

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3 points

Maybe my argument wasn’t as plainitively obvious as I thought it was. The only way to develop an opinion on quality is to personally trust the supplier or rely on trademarks. Without either you will not know if you’re getting the same product and quality will vary wildly. In an open market, the only way is to rely on trademarks. Place of origin is an extension of the trademark system.

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-1 points

The Parmigiano Reggiano Consortium establishes the rules for production and enforces them. Nobody’s stopping you from making your own Parmigiano wherever you want, you just can’t call it that, because the name acts as a quality guarantee for the consumer.

Otherwise you’d have a situation like buying crap on Amazon where you never know if you’re going to receive a functioning gadget or not.

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3 points

If it wasn’t strictly bound to origin but could be, say, at least “licensed out” (perhaps with the places of origin still at least getting a small cut) it could be a win-win-win.

But as it is it’s just artificially inflating prices of goods that are potentially just as good (or in some cases potentially even worse) than some alternatives.

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2 points

No, quality is independent of location of production. Proof of the pudding is in the eating as they say. Reputation is tied to the producer. Quality is tied to an individual instance of the product. Thats why certain things have QA tags. This technology doesn’t represent quality. It only verifies sourcing.

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2 points

As long as the counterfeit cheese meets all production regulations and is safe to eat I dont care. But the truth is the counterfeit probably cut amlot of corners and isn’t that safe and if people get sick will be much harder to track and prevent future issues.

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1 point

It likely ranges. A lot of time the counterfeit is good cheese, it’s just not from the correct region. It’s not like buying a “Soony Walkman” or something. And if you can’t tell it’s counterfeit by how it tastes after the fact, then who is this program protecting?

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1 point

I am ok with “imitations” that follow the same process but it gets really specific when it’s about the weather in a specific region making. You can reproduce the same environment and bacterias but to get it just like the original it’s probably a lot more difficult than to make the product in its traditional “authentic” setting. Unless it allows increased production it’s difficult to see how it would be commercially viable. So in practice they cut corners and it’s not as good as the real one.

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27 points

This is literally just a type of NFC. The same type of thing that’s used whenever you scan your credit card or use an Amiibo. It is interesting that it doesn’t use RFID standards, but conceptually it’s the same idea of an ultra-low-power chip with an antenna with the only purpose being to transmit a few bytes of data when scanned.

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13 points

I think the appeal here is the chip is uncloneable, unlike ordinary rfid tags, so counterfeit products can’t just clone it serial number. I wonder how useful it is in practice though. Unlike RFID tags which can be scanned by phones, customers probably don’t have the proprietary scanner in hand to scan this chip, right? How do you know your cheese wheel is fake or not in that situation. You’ll probably have to trust the store you bought it from, but if the store want to sell fake product, adding this chip to real products probably won’t prevent those fraudulent stores from selling fake products to their customers. Am I missing something here?

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14 points

Also, it’s claimed that it’s uncloneable. We’ll see how well that actually stands up to a counterfeit market with lots of money to throw at it

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5 points

They’d need a crap ton of money to throw at it lol, especially if the cheese makers decide to use Mifare NFC tech. That relies on the chips being signed using a write-once private key, and optionally also returning a kind of OTP that is only known to the NFC chip when it’s sent a special command or “challenge”.

Transit cards and contact less/chipped bank cards rely on something similar to prevent cloning (although Bank cards are actually running a Java-based OS, and can perform more complex calculations, or even just applications as programmed by the bank)

I’d be shocked if they picked some insecure type of nfc tech lol, or relied on the chip IDs which are easily cloneable

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8 points

End users (so to speak) usally don’t buy full parmesan wheels, anyway ;)

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3 points

Not near field, since it uses photovoltaic cells with a pulsed laser for power.

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1 point
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Deleted by creator
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26 points

Can’t wait to play DOOM on a cheese wheel

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3 points

Cheesing through demons, hell yeah

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1 point

There was a level in Bubsy Bobcat called cheese wheels of doom… Prescient

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25 points

I can definitely get on board with this cheese to chip ratio

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