So because you will be able to generate game assests easily without weeks of modelling and texturing etc games will be waaaay cheaper to buy right?… Right?…
I know you’re being sarcastic but if we actually look on the bright side, then tools like this could make indie games easier to produce. More and better indie games could in theory bring more competition to companies like EA and that could actually pressure them to make games cheaper.
I’m a socialist. I understand market forces and I wish more people did. Technology itself can help the lower class. Government protection of technology (patents, copyright) will always hinder them.
lowering the barrier to entry without protecting the elite will bring about market forces necessary to defeat corporations—small sizes can move and adapt faster and try new things than those with institutional bureaucracy, who just follow the money and don’t innovate. Corporations learned this, and now use government protections (copyright, patents) to prevent these new, necessary, market forces. I don’t like the “economic” terms myself, but it’s not rocket science that corporations benefit from cops (aka law enforcement aka laws).
We can remove the restrictions on new market forces by reducing IP protections, prevent corporations from mucking with newbies by preventing them from getting uncompetitive protections, or by stealing from corporations without regard for the law. I think we should steal more, honestly.
Stopping technology has never worked, though. I understand the plight of artists, but I’m extremely excited for the new human artists that dream up art that AI can’t create because it hasn’t been fathomed before.
The very core of my entertainment spending philosophy is to never buy EA products.
The only thing that would make me not want to play games made by EA more than I already do is if they started making games with AI. Besides a select few games, most of what they make is already soulless cash grabs. This would make it literally a soulless cash grab in every way.
Also the technology they talked about is either none existent or not nearly as great as they “showed.” Hence why they had to fake it.
EA is going to make their games even more soulless by using GenAI to appease to investors, than make games that actually appeal to their customers. Never change EA.
So it’s merely a buzzword then.