As in, would the channel be losing out on money? Because I don’t want to take away from small creators if there is a retention rate for viewership of that exact segment, but I would prefer to skip any of the “but first check out this shitty mobile game”.
I won’t sit through a non-organic product placement. If I’m watching a guy weld up a body panel and he tells me how great a welder is, it doesn’t bother me. If I’m watching and he starts telling me about his VPN or a phone game, that shit’s getting skipped.
You know how I like to prepare for replacing a carburetor? PLAYING RAID: SHADOW LEGENDS!
At this point I’m wondering if any one has ever actually played this game or if it even really exists. Everyone hates that shit and it’s so over the top. They don’t let the people they sponsor put any kind of a spin on it either it’s just this completely alien and obnoxiously long diatribe where you can just about see the creator blinking in Morse code.
Product placement has got to the point where if a YouTuber genuinely wants to recommend a product he’s got to be like “seriously guys I didn’t get paid for this and I even paid my own money for this welder, this is not a sponsorship, I just think it’s really good and you should check it out”
I watch several channels where people just mow lawns or do other landscaping work (it’s my version of ASMR; doing yard work was a nostalgic childhood memory of mine).
One of the guys I watch bragged about how amazing his riding mower was. He swore up and down he wasn’t a shill for the company, and he even painted over their logo so he wasn’t inadvertently advertising their brand on his channel. But he said it was the best mower he’s used in decades of work.
It seems like a lot of businesses have a turnkey affiliate/referral rewards program. Like how anyone can go set up Amazon affiliate links.
But the creator presents it as a sponsorship. “Today’s video is sponsored by SquareSpace!”
No it’s not, you’re just posting your affiliate link.
Not really. Content creators get an upfront amount to run the ad then either a fee per click on the sponsored link or when their code is used at checkout.
So by watching the ad and not using the promotion is the same as not watching the ad.
Also, your “view” still counts towards the content creator’s metrics (assuming you watch enough of the video). So the creator can use your view to sell more ads, whether you watch them or not.
It’s likely that more savvy advertisers are using video heat maps to see which types of videos get people to actually watch the ad, but the metrics on that are probably not as informative as just view count.
I recommend sponsorblock browser extension. Skips sponsored segments automatically.
Immediately, no. The advert payments don’t pay attention to you skipping the advert.
Over time, as people skip the ads, the value that advertisers put on the ads will diminish, as they realise that people won’t see them.
The best solution would be to make the advert relevant to the video, or making them actually interesting (Like TomSka’s over the top SurfShark ads), but that’s me overthinking things again.
I’d 100% say that I’m less likely to skip an in-video sponsor segment if the creator has tried to make it a bit more entertaining than just an ad copy read with logos and stock footage of people walking on a beach.
I’d say map men and boyinaband are two that jump out to me as having several I’ve not skipped, there’s obviously others.
If advertisers aren’t already on to this, those are the spots they want to be paying for, and I’d hope that means the creators doing them are getting paid a lot for them
How do the advertisers know how frequently in-video ads have been skipped? Do they ask for historical data on this from the YouTuber before brokering the sponsorship for an individual video?
They don’t, they see how many people use the special link (Join now at www.superaids.com/yewtewber for 10% off your first order!) and if they find that fewer people are responding to the ads, the ads are simply worth less. If you skip ads without thinking, or worse with a plugin, then you won’t ever see the ads that might actually interest you, and the use of those links will decrease.
No, the creator has been paid for the sponsorship beforehand. If you were never going to get the products that are sponsored then there’s no difference between skipping it or letting it play and ignoring it.
I mean yeah, youtube does track the times in videos people do watch and are engaged in, but by skimming through almost any video you can see many people skip around and don’t actually watch the full videos.
Sponsorblock just saves me from manually skipping past the sponsorships. I was never going to buy a shilled product to begin with anyway. I buy things based on my own research, not what a youtuber says I should buy.
