I like it and the intentions, let’s see how it manifests
So is there anything useful outside of Firefox and Chromium derivates? I can’t imagine a Firefox fork lasting too long.
I can’t remember a time I’ve ever been excited about a rebrand.
Sometimes at jobs it has come along with needed technical improvements, but usually it’s just “Hey everyone change your email signatures and linkedin photos our new brand is going out!! Aren’t you glad we spent time on this instead of hiring more developers/sales/support?”
Maybe I just undervalue marketing.
Back on topic. This seems silly. Firefox was a well known brand and iconography.
Found this on Reddit
The previous Moz://a Logo was just a pure genius reference to http:// and I hate that they got rid of this clever and unique logo.
At least the new one doesnt look as bland as most of the other rebrands we are seeing recently.
The old logo also looked far more professional and serious, which is exactly what you want if you’re setting yourself up as a serious alternative to Google and Chrome.
They already had a tough time becoming known, with this logo that doesn’t link well to Mozilla this is becoming even harder. If you took a random person and asked them who the new logo was for, they wouldn’t know. With the Moz://a logo, they could easily figure it out.
The chosen colours are also too harsh. The activists/hackers/whatever already likely use Firefox. It’s exactly the pond they shouldn’t be fishing in. They should focus on a brand messaging that demonstrates reliability, performance and ease-of-use, being the choice for the casual user. Because that’s the market they need to win.
