Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with “exclusive content or private areas” that Reddit users would pay to access.

When asked this week about plans for some Redditors to create “content that only paid members can see,” Huffman said:

It’s a work in progress right now, so that one’s coming… We’re working on it as we speak.

When asked about “new, key features that you plan to roll out for Reddit in 2025,” Huffman responded, in part: “Paid subreddits, yes.”

Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

397 points

I’m glad I jumped ship back during the ban on 3rd party apps. That was it for me.

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105 points

Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It’s like how people tend to be nicer in a small town because you know you’re gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it’s worth it to have this much more pleasant space that isn’t so packed with content as to be addictive. Good vibes.

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34 points

I’ve gone back to reddit a few times from searches, and after spending time away it is really apparent how negative most of the comments over there are.

For example, anytime someone asks for help, someone always has to show up and get angry that they didn’t search instead of asking. Then a third person shows up and says that a search brought them to this thread… and no one ever answers the question. Thanks reddit!

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6 points

There are some instances where Reddit is still a great source of information just due to the sheer size of the community. But there’s a lot more shit to wade through after the exodus a couple years back. I haven’t signed back in for years.

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5 points

Its improving over time, I think it’ll find a decent grove as more communities pop up. I find the comment sections really engaging too I’ve had some solid conversations over here.

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40 points

Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It’s a shame.

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33 points

I don’t even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

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17 points

Oh i didn’t even hear about that. Fuck spez.

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6 points

The memo is in this article, if you’re curious.

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5 points

This is the actual reason for me too. I’m making a point to never visit that website again.

There’s exceptions like when searching for troubleshooting help and a relevant result happens to be on Reddit, but otherwise I avoid it as much as possible.

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2 points

I figure as long as you visit with adblock enabled and don’t post anything, you’re not contributing to them in any meaningful way.

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13 points

Same, my mouth dropped reading the article.

Obligatory fuck spez

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7 points

Wild that that was almost 2 years ago now…

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Tbh, I didn’t care about the 3rd party apps.

I just didn’t like the silencing of opposition.

If they are willing to do mass censorship for benign things like a 3rd party apps protest, what’s to say they wont booklick governments/corportions and censor info of horrible things that a government/corporation is doing.

It’s the censorship that I was more afraid of. Besides, I always wanted a decentalized platform, but none of it had any users until June 12, 2023.

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3 points

That’s the truth. It was tone deafness, a lack of responsiveness, and a clear lack of principles that made me leave during that.

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2 points

Me too.

Man people really like taking a beating.

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167 points

imagine charging for displaying content you didn’t even make.

the balls are astounding, but this ain’t gonna go well for them.

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49 points
*

I disagree. I hate the decisions they make and personally, along with you, I think it’s idiotic.

But while I hate on them, they will get away with it. Theyre not stupid. The decisions don’t align with its users but it will still work.

Look at netflix raising prices for arguably worse content. Working for them.

Reddit; Charging for the API essentially killing almost all 3rd party apps. Not sure the effect but reddit doesn’t seem to really be hurting. Users want to move but reddit is just too good. I even still use it because the user content on there is amazing. I try to ask all my questions/have discussions on lemmy, but I’m one person. Reddit has infinity more always contributing. I think the management sucks, but the platform just isn’t fully rivaled yet so they can keep milking their audience.

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22 points

Netflix was always a paid service though. I don’t know if people will want to pay for something they’ve had for free for over a decade, especially if the free subreddits will still exist.

I’d also imagine that for any paid subreddit, someone will make a free version with similar content.

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3 points

Oh I’m sure that for one reason or another many of these free subreddits will end up migrating. Feature/moderator tool stagnation, potential payment or rev share models, plain old BS reasons to close existing subs.

Whatever the excuse, their next move will be to shift big subreddits over, maybe starting with popular but more niche subs, then pivoting from there.

Anything that is niche, dominating in terms of Internet presence for that interest, and potentially tied to folks who have more disposable income.

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5 points
*

I agree that it won’t go bad for them. It costs them almost nothing to implement and when you have a big enough userbase there are always rubes who will pay for anything you charge for.

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3 points

I thought Tinder’s most expensive tier costing $500/month was a joke, but it’s actually a thing. Someone somewhere is paying $500 for Tinder every single month. Wild.

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2 points

Reddit; Charging for the API essentially killing almost all 3rd party apps.

The secret is they made it easy to bypass, the API still works if you moderate any subreddit, even if it’s one you just made. They made it just difficult enough to move the 99% of normie users to their own app.

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2 points

Are you certain it works this way? I find it hard to believe

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-2 points

I disagree that Reddit has good content but even bad content is better than no content for communities that haven’t been built here yet

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27 points
*

This is probably targeting a adult content creators, aka trying to get a finger in onlyfans’ pie

source: my ass, but I’m just smellin where money’s goin is all

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10 points

If the paid subreddits pay out to the creators, that seems like an okay feature. Also dipping into the Patreon market.

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13 points

Repost bots are already rampant on big subs, but it would get so much worse if those bots could generate continual revenue.

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2 points

Yeah that’s pretty much the only real market I can see for this.

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18 points

Not to mention that paywalled content being moderated by unpaid volunteers.

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5 points

And commented and reposted by bots.

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2 points

Some mods would do it. I don’t know why, but they would.

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6 points

It’s like using the failed Reddit Gold lounge as a business model. A sub of awkward dudes that paid to be there and random people passing through and not sure WTF is going on with the awkward party.

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3 points

Have they stopped that now? I remember being in it at one point. I didn’t post and didn’t really look at it

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3 points

Yeah, a couple years back it went away, replaced by super stickers or some dumb thing.

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4 points

I’m going to frame your comment and sell it!

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3 points

I was thinking a profit sharing concept for the people running the sub would make sense. I’m sure that’s not what it is though.

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129 points
*

Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

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Not only do I see your comment, it’s not yet buried even 5 days after you’ve made it.

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30 points

Yes! Welcome to the fediverse

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22 points

One of us!

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17 points

Welcome!

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15 points

One of us!

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11 points

Hi mate

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10 points

Happy cake 🎂 day!

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Nope, cannot see this.

😉

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7 points

si

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6 points

yep, even from my solo instance

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6 points

Same here.

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5 points

hunter2

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5 points

yes we can :) welcome!

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5 points

One of us!

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1 point

Awwww yeaaah. Welcome friend, stay a while

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82 points

Good news for Lemmynites.

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44 points

Lemmings?

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18 points

Lemlords?

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12 points

Lemmyburghers

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4 points

I’m more of a LemSerf

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24 points

Bad news is that we’re still not setup for Reddit-level user counts. Lemmy needs much better moderation tools to allow communities to stay on top of reports.

Hopefully a lot of new users will also produce new people contributing to Lemmy. Or, maybe some people will form some sort of nonprofit that allows dedicated designers and engineers to continually work on Lemmy. When people contribute as a side gig, most give up after a few months. Most of the Lemmy clients that were build during the Reddit APIocalypse are no longer alive.

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1 point
*

We have plenty of clients tho, arctic, mlem, voyager, my favorite thunder, are all available on ios and there are more, they all get updates

For desktop phtn and tesseract are solid.

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3 points

Lemmites?

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81 points

I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

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18 points

I left 2 years ago from my 13yo account, deleted everything as well

Obligatory Fuck You spez

No regrets, I love Lemmy

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14 points

With the API changes, I became read-only (without an account) on Reddit.

I now skim the communities that don’t really exist here.

… it’s actually saved me a lot of time now that I can’t (and thus don’t feel the need to) debate local politics with morons anymore!

… unless and until they come to Lemmy.

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6 points

Looking forward to having more conversations with fewer people. I’m not trying to argue politics anymore. It’s fruitless.

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3 points

The energy and time I’ve saved not arguing on reddit is wild, I initally came here defensive and its been so nice

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9 points

The internet feels post-apocalyptic now. I no longer have any social media accounts (does lemmy count?) . Places that I spent over a decade on now feel so hostile and foreign. I joined reddit as a teenager wanting to read f7u12 comics, and now reddit feels like a total outrage machine. I mean the ads are crap but the algorithm doesn’t show me content I WANT to see anymore. It just shows me videos of car accidents and street fights and other things that get my cortisol levels up. Blocking subreddits straight up doesnt work. I like that on lemmy I can just filter only by the communities I subscribe to

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4 points

Yes same. I don’t want to be stressed out by the internet anymore. I want internet for millennials back.

Nice to meet you, everyone’s been so lovely thus far.

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4 points

I’ve been online since the late 80s and the Internet, generally speaking, has gone to shit. I’ve been on Reddit for 16 years and it’s been going down the tubes for a while now. Too many people, overzealous mods and now a soft paywall? Yeah, I’m done.

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3 points

Same thing here… I only just discovered Lemmy. I don’t know how I managed to only discover it now. But so far so good. It’s not quite as active but that’s okay, Reddit used to be the same way and was actually better then.

I do feel like the old parts of the internet were decentralized and based on protocols, not single websites. So this is very refreshing and feels like getting back to the roots.

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9 points

Welcome, I joined here after the API protests. It’s a smaller community so content is slow to move but it’s nice to have forums where you’re having constructive conversations with people, not a huge amount of bots or repeated to death catch phrases

Enjoy this little bastion before it attracts mainstream attention. :)

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8 points

Welcome!

The fediverse situation has been improved a lot since the first API migration, hope you enjoy it here!

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2 points

Same bromo, finally felt like it was time. So many good memories on Reddit for me over the last 14 years but finally felt like it was the right move to no longer give it my attention!

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1 point

thére are dozens of us

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