Twitter: The company owned by a transphobe, that changed it’s outside image and wants people to call it by a different name.
arguably the worse rebranding ever. the only thing that has changed is the logo and Elon saying “were not Twitter we’re now X”. Twitter branding is still all over twitter.com, it still called tweets, retweets. Hell, the terms of service are even using both twitter and X Corp.
Not to mention it’s still on twitter.com, and changing it to another domain is a borderline impossible amount of work to do for any social media site that size.
I’m waiting for Elon to get rid of the twitter.com domain and forgetting to renew it, and someone swooping in and getting it. Because that’s something that would totally happen with his track record.
Redirecting twitter.com to another domain is not an impossible amount of work. What takes time is changing every references to the old domain name.
I just read an article saying Musk has bought xvideos.com. It didn’t say, but I’m guessing he means to turn it into something like YouTube. If so, that’s hilariously misguided.
The man is a joke. As a designer who has done a fair amount of branding work, this is the dumbest rebranding attempt I’ve ever seen. I’ve dealt with some stubbornly clueless clients who had to be talked out of driving their brand off a cliff, but this is next level.
It used to be this place where people would post funny stories or how to make crack in a microwave. Now it’s all politics and sexuality talk.
given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up
I wish they would mention Mastodon lol
Dude is setting $40b on fire right in front of our eyes.
Reminds me of a quote from Suits, something along the lines of “I’m not blackmailing you, I’m extorting you.”
Ruining a global social media platform, the speedrun