204 points

Man, after decades, why does GIMP still have a marketing problem?

Just visit https://www.gimp.org/ and compare it to https://www.adobe.com/ca/products/photoshop.html

Just assume both did exactly the same thing and cost the exact same amount (free or otherwise). Which would you choose based on their website?

Why does GIMP (and pretty much all FOSS) have to be so secretive about their product? Why no screenshots? Why not showcase the software on their website?

It’s so damn frustrating that every FOSS app appears to be command line software, or assumed that the user knows everything about it already.

Devs, you might have a killer piece of software, but screenshots go a long way to help with gaining interest and adoption.

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72 points
*

Krita.org does a nice job of showing off their work and so does Blender

They’re not flashy, but they definitely make me want to download them and check them out.

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16 points

Yeah, I never got into illustration or 3d art/animation, but I sure as hell know what Blender is!

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6 points

It’s quite the testament that the Blender name is known to the masses (hope you don’t mind me calling you the masses)

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4 points

How is Krita? I’m on a Mac and my biggest problem with Gimp and Inkscape has always been lack of MacOS integration. Mostly with the UI but even shortcuts were wrong when I tried it. And the mouse/trackpad gestures were the dealbreaker.

I use Pixelmator, which hopefully continues to be a well developed pay once app, even though Apple just bought them. That and Sketch get me all the design tools I need for 2D and web.

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6 points
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Your first problem is you’re using a Mac. But beyond the obvious trolling, Krita excels at painting and is getting better at text as well -so far text tools have left to be desired but they’ve been working on a revamp for some years now, probably coming rather soon. What I find lacking as a daily user (I do illustration in Krita, animation in Blender) is the general image manipulation tools. Transforming, snapping, transform masks… are often either lacking in flexibility or poorly performing. I use Affinity Publisher on the side for compositing my illustrations with text for print or web, I wouldn’t be able to rely on just Krita for that. But for painting, it’s absolutely fantastic -performance wise, usability-wise, the shortcuts are so well thought out it’s a joy to use. It’s really made with painting in mind. If you like using filters, they have a good G’mic integration with hundreds of builtin filters. I can’t comment on their mac builds though, you’d have to try them yourself.

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2 points

It’s more of a paint program, and it’s great if you have a pen and tablet. I haven’t tried out gimp for while, but it was more of a photoshop alternative at that time. I think Apple’s version of Krita would be Procreate, but Krita is free.

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2 points

I don’t know about the Mac experience specifically but Krita was incredibly intuitive as someone who hasn’t touched creative software in about 15 years. I downloaded it a couple of weeks ago, doodled a little, then remembered I suck at digital drawing and closed without saving

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1 point

Have you checked out Affinity? They support Mac and iPad, and are comparable with the core Adobe suite. Its a buy once scenario (per major version release). My only problem is they don’t support Linux.

Of note, they were purchased last year by Canva, but it has been stated they will keep the Affinity products separate for purchase.

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1 point

How is Krita?

I fully converted all my workflows to Krita a long time again, its amazing

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40 points

I actually like the GIMP website homepage more than the one for photoshop.

Its simple and efficient. If I want to know more I would go to documentation or tutorials.

The photoshop site just looks like a random squarespace template with a bunch of stock photos.

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32 points

If I want to know more I would go to documentation or tutorials.

See, that’s not normal, though. You shouldn’t need to “dig deeper” to find out what a product is or what it does.

The well-designed homepage should simply tell you that within seconds of visiting. Any additional clicks should only be to “learn more”, but not to learn about.

If this was an analogy, imagine a street lined with restaurants.

On one side you’ve got “Vinny’s Italian Pizzeria”, “Joe’s Burgers and Fries”, and “Mary’s Bakery and Treats”. Each has posters of what they sell posted on the windows, and a QR code to their online menu.

On the other you have “Sal’s Food”, “Frank’s More Food”, “Sal’s”. The windows are either covered in brown paper, or have stock images of “food”, but nothing specific about what they actually make. To learn more, you have to go inside, ask someone for a menu, wait for that menu, then have a look. But the menu lacks photos! You either have to know what they are describing to you in the menu, or you would have to have already dined there before.

Does the latter experience sound good? Because that’s how too many open-source projects present themselves, and it’s to the loss of the volunteer devs and their potential user base.

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1 point
*

Dig deeper ?

Homepage text :

The Free & Open Source Image Editor
This is the official website of the GNU Image Manipulation Program (GIMP).
GIMP is a cross-platform image editor available for GNU/Linux, macOS, Windows and more operating systems. It is free software, you can change its source code and distribute your changes.
Whether you are a graphic designer, photographer, illustrator, or scientist, GIMP provides you with sophisticated tools to get your job done. You can further enhance your productivity with GIMP thanks to many customization options and 3rd party plugins.

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19 points

Yeah… I was expecting a much larger contrast. Give me the one that doesn’t start off with several popups.

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7 points
*

I feel like the Adobe marketing is somewhat pointless. Anyone that has been in the target industries for any amount of time already know the deal.

GIMP is not Photoshop. They are not competitors. It’s a difficult transition. I’m not sure we should even bother drawing a comparison.

I’ve used Photoshop since 1992. I know, I’m old. I started using GIMP about four years ago. I recently got to the point where I can function.

Money and momentum is a motherfucker. Adobe has fuck you money. GIMP has volunteers. Those that don’t like their site should volunteer time or money.

Edit: fwiw I like the GIMP site better too.

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1 point

I totally agree

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40 points

You’re welcome to contribute your experties.

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40 points

I wish I could, but this is a systemic problem, not a problem with one individual project.

Is the mindset that anyone looking for open source, FOSS, or Linux stuff is already tech-savvy enough to know exactly what they are looking for based solely on a text description?

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68 points

I think it’s more so that the kind of people contributing to these projects are on balance not that interested in doing the marketing work.

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18 points
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You can if you wish. You just choose not to. Like so many of us. If more did volunteer, the problem would disappear. It’s that simple.

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5 points

Basically, yes.

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2 points

What? There are hundreds of thousands of FOSS projects with great presentation. GIMP is the exception these days, not the rule.

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36 points
25 points

Idk if GIMP has a marketing problem but I definitely agree that FOSS projects should add screenshots and a description of what the program does to their website and repo. It really annoys me when someone links a piece of software and it just doesn’t say what it does and there’s no screenshots that would make it easy for me to see what it looks like and how the UI is structured. When there’s no screenshots I’m rarely even interested in trying it out because, even with a description, I don’t really know what it is. Like, I wouldn’t be interested in a car based on only a description, I’d have to see a picture of it too.

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3 points

This is a frequent source of frustration for me, too. Can’t even tell if it’s cli or gui a lot of the time, based on the documentation. If I could just see what it looks like, I’d have a good idea right away of whether it might meet my needs.

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24 points

FOSS projects are often labors of love.

Nobody who isn’t completely deranged loves marketing.

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10 points

Me: Hello niece, what career will you embark on once college is over?

Niece: Marketing.

Me: [audibly] Ah, I see. [inaudibly] Where did our family go wrong???

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21 points

Actually I would pick GIMP.

  1. Says what it is, an image editor.
  2. No popups and random interruptions.
  3. Not only AI editing examples which makes me thing the tool is AI only.
  4. An overview of the variety of major features it has rather than just AI editing.
  5. Links to helpful documentation rather than endless marketing pages that say nothing.

Really think only thing I would like to see is some screenshots and examples of using the tool, rather than just info on what it does. But the Photoshop page barely has this, just a few examples of the AI tools.

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17 points
*

I would have to choose GIMP (in spite of this awful name) because that page loaded without javascript and the photoshop page requires me to enable javascript.

I know I’m being a bit facetious, here, but… Adobe can afford to hire full time front end devs and designers. FOSS projects can’t really compete with Adobe’s investors.

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8 points

LOL. Brother, I get what you’re saying, but I think you missed the point. If Random User X is just looking for an image editor, and they are presented with a few options they know nothing about. Do you think they’re going to even bother with the one image editor that doesn’t have any screenshots?

Just another comparison, a little more relevant: https://www.rawtherapee.com/

You know EXACTLY what it is and what it does within about 2 seconds. That would be more than enough information for someone to at least make the effort to download the software.

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3 points

If I recommend some software to someone, most normies I know would directly go on to youtube and check some guy using and reviewing a software. The “official website” wouldn’t even cross their mind.

In this day and age if a random user really wants something, they have a miriad of options to see what they’re about to use. Forums, Youtube, blog posts and so on.

If a user doesn’t even bother a bare , they’re better off not downloading random executables from the internet.

The website isn’t end all, be all of how users find a software demos. You seem to think a single website is enough for users to make their choices these days. It isn’t the 90s.

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1 point

You’re right. I wasn’t familiar with rawtherapee but just seeing that home page immediately clued me into the fact that it was some kind of image program. Didn’t even need to read a single word.

Come to think of it, there have been a number of times where I’ve wondered about what a foss project does/looks like and I think a single screenshot would’ve just been a big help in understanding how it behaves.

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17 points

Agree, however on clicking the photoshop link was first hit with 2 popups before I could see the page.

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14 points

Gimp doesn’t have a marketing problem. Its well known its just that not many people like it. It is not a nice program to use. I think gimp3 fixes a lot of the janky ui but I’ll have to try it out again

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12 points

Yeah, every time I have ever tried Gimp, attempting to do anything felt like someone had purposefully been contrarian and made every operation work in the hardest and most confusing way.

And someone may say, “well, you just have to learn it!” OK, sure. Or I can use something that makes much more sense from the jump like Affinity Photo. (Yes, I know you have to pay for it, but it’s worth it. Yes, I know not everyone has the money to do so.)

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7 points

this is exactly my opinion on it. one of my main gripes was the text rendering. if i needed to change some text i basically had to redo all of the work on any shadow or stroke as well, not just correct a spelling mistake or whatever. very excited to check out the new version.

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5 points

It is not a nice program to use.

Holy hell. I felt like that 20+ years ago when I started using it… I’m surprised that it never got better, from the sound of it.

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1 point

Progress just has been painfully slow. It just now got the update it should’ve had back then

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12 points

Unless 3.0 has solved it, the gimp has a steep UI problem and a learning curve such that mass appeal on the website would be inappropriate anyway. I love it but I love it because I’ve been using it my whole life and know it very well. Foss in general struggles with useability due to a lot of hard to overcome problems - mainly, that by the time someone is ready to contribute to any given foss project, they’re already intimately familiar with its foibles and probably have strong opinions about what UX elements are sacred cows and should not be fixed.

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3 points
*

Well, it has solved it in large part, yes. Tablet pen buttons are correctly recognized on Windows at last, GTK3 allows panels to be dockable pretty much anywhere, the interface looks generally sleek.

Now perhaps you could specify what aspect of the UI you find problematic, otherwise it’s hard to respond to such a vague statement. Imagine you’re a developer, and you read a piece of feedback that says “the gimp has a steep UI problem”. Where do you go from there ?

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1 point

I mean, I could make a list of things I think are problems, but I’ve been using it since a bit after 9/11 so I dont think my guesses would represent new user experiences. I am mostly going off what people tell me when they try to learn it.

otherwise it’s hard to respond to such a vague statement

I wasn’t writing advice for the devs, I was making a general statement about why foss stuff doesn’t tend to suit glitzy, highly marketable front facing stuff, using gimp as an example

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10 points

Open Source software is not a product that needs marketing.
The devs making Gimp gain literally nothing from you downloading and using it.
Stop applying capitalist logic to one of the few aspects of life that haven’t been monetized yet.

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17 points

Open Source software is not a product that needs marketing.

That’s highly debatable.

Surely, if nobody is using the software, then there’s no incentive to keep making it.

Marketing generates interest. Interest gets users. Users (hopefully) get donations and/or contributions to the project.

Even from a purely practical standpoint, why not be clear and avoid wasting people’s time as they try to figure out what exactly a project is about?

I’m not suggesting that GIMP take out Facebook ads. But my god, would a few screenshots kill the project?

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9 points
*

Surely, if nobody is using the software, then there’s no incentive to keep making it.

Making a tool you or the company you work for need yourself, fun, learning, community, doing good, showing off, status, being remembered, (even if it’s just in a circle of 10 people)…

Marketing generates interest. Interest gets users. Users (hopefully) get donations and/or contributions to the project.

Irrelevant for the vast majority of open source projects, which will never be financially profitable.

why not be clear and avoid wasting people’s time as they try to figure out what exactly a project is about?

Maybe because the volunteers working on the project in their free time are programmers, not marketers or good communicators?
Also, they aren’t wasting anybody’s time by creating useful software and giving it away for free.

I realize I’m being confrontational towards you, but this mindset of demanding things from people who literally give away free stuff with no strings attached rubs me the wrong way, every single time. And this mindset is much too prevalent, even to the point of harassing, insulting and threatening open source devs for choices they make in their projects.

The devs owe you nothing. If you don’t like what they do, simply don’t use it.
There are other options out there, but they may come with a $23/month price tag.

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1 point

You are right. I just checked out gimp.org, and…IS there a single image of the software on that site?

If they want new users, asking them to blindly download software without even a look or maybe a video of new features is not it.

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2 points

Other programs like Photoshop lose money though. FOSS devs should just quit as they’re their own competition.

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8 points
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I mean, the Adobe website flashed me pop-ups about not being in the right location, about cookies - I would choose GIMP based on this.

I choose FOSS 90% of the time because they are not beholden to the same conventions that compel most for-profit products. A lot of the concerns I’m reading about readability, marketability, etc ring absolutely true for life-or-death for-profit ventures, but there are definitely people who don’t mind missing all of that stuff in exchange for good and decent software.

The goal, after all, is to be image editing software, not an advertisement.

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7 points

Idk I like the gimp page. Two clicks, and you’re into the tutorial on how to edit pictures. The first page gives you all you need to know: Image manipulation program.

adobe’s page otoh… Well after the first two popups, I gave up.

Alright, Second try and four popups later, I’m in. gotta admit the funny animations and the tools they show off are pretty nice

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7 points

I mean, tastes are different, but I really did not like the photshop page design.

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5 points

Taste aside, you can easily see what features Photoshop has, rather than guessing, right?

I should have used a FOSS example, since Adobe is just bad in general (users saying the page has pop-ups, etc.).

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1 point
*

All I see is “Ooooh look, we use AI!” which actually repels me quite a lot. The page leaves the impression that photoshop is a toy, not a tool.

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6 points

I don’t know man, I think the Photoshop homepage reeks of corpo crap, whereas the Gimp homepage does a good job at cleanly presenting the program in a quick way. Maybe I’m just used to FOSS, or already too allergic to corporate software, but going by the homepage design, my preference is obvious, there’s not even a contest

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2 points

I think my point was missed. I wasn’t saying that GIMP should copy what Adobe does (I can’t stand Adobe and their “business model” spyware bullshit.

My point was more to show that Adobe showcases the features of the software, so a potential user knows what it does without needing to go through the trouble of downloading it. It may not be what the user wants, and that’s ok, at least they know!

But GIMP is so vague in their description and offers no insight to what the app does or looks like. There’s no need to be mysterious.

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6 points

The photoshop page doesn’t even have a download link.

0/10 would not download.

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6 points

I couldn’t agree more and I see it everywhere as well. It’s systemic.

Which would you choose based on their website?

Problem is, people on Lemmy are techies who might actually prefer the Gimp site. But any “normal” person would not.

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5 points

Yeah I admit I kind of prefer the Gimp site. Are you saying Lemmy isn’t an accurate random sample of normal people in reality?

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3 points

Yes, Lemmy is dominated by people with a certain propensity towards tech. You can’t use Lemmy users as a gauge for what is good UX I would say.

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6 points

I think it’s because marketing is expensive and marketing people know that corporations have money to throw at them, and the moment they lower their prices for a FOSS project, they might not get their old revenue when working for a company that can definitely pay what they ask.

We need some sort of FOSM (Free and Open Source Marketing) that helps FOSS projects based on some sort of queue and whoever has recent changes that needs marketing.

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5 points

I think it’s because marketing is expensive

Perhaps I should clarify what I mean by “marketing”. I’m not talking about spending tens of thousands of Facebook ads, or any ads, really.

A few screenshots on a product page would be more than enough for some projects. Highlight some key features. Generate interest.

It’s really low effort stuff that makes a huge difference.

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3 points

These are all excellent ways someone can contribute to a project. Our project website has a repo anything can contribute to to make changes, even the blog entries are statically generated pages.

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5 points

I mean, the name is a bigger problem than anyone seems to want to admit…

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11 points

Majority of area in the world does not recognize it as negative thing.

Even for English, English itself is diverse language. Singaporean English, Indian English, Asian English, definitely not negative in all of them.

Forcing one standard of language as a universal is a bad precedent for language diversity.

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2 points

I mean, the name is a bigger problem than anyone seems to want to admit

Which is why I use Krita and recommend it to other people… telling them to use GIMP would get too many laughs and weird looks

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2 points

Is it because in Linux the UI is so customisable that there’s no definitive ‘look’ to sell?

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2 points

the gimp one displays normally, while the adobe one shows a blank white page.

the choice is obvious

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2 points

Hey, you look interested in becoming a marketing volunteer for GIMP. While GIMP is not as competitive in marketing as the others, you can help them if you want. 😎

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1 point
*

dont forget how they expect you to compile it. some projects offer a nice .msi for windows, a .whatever for mac, and then linux users just get a link to their github. i mean cmon.

edit: i’m not talking specifically about gimp, my dudes.

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1 point

this can be solved by using a package manager. because thats what they expect.

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10 points

“They” most of the times is solo devs and you can’t blame them for that. GIMP does have flatpak, appimages, etc.

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1 point

solo devs can spin windows executables and mac installer but not linux…?

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3 points
*

That’s false, not sure why you would say that. Literally just visit the download page

https://krita.org/en/download/

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2 points

i see what you did there

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1 point

compiling a program takes like 2 clicks dude

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1 point

The fuck are you talking about. It’s available in all the repositories

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1 point

not all software.

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0 points
Deleted by creator
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117 points

Incredible. This is one of those hard to believe moments.

It’s been 21 years since the release of GIMP 2.0.

It’s been more than 10 years since work on a majorly overhauled GIMP 3.0 was announced and initiated.

And it’s been 7 years since the last major release (2.10).

I can’t wait for the non-destructive text effects. After all these years of dealing with the fact applying drop shadows meant the text couldn’t be edited, at last it’s no longer an issue.

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12 points

As a long time - pre version 2 - gimp user my first thought was “what, don’t be ridiculous” and now I dont know what to feel. Why would you do this to me personally

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2 points

To make sure to remind you to take your vitamins.

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4 points
*

Seems like a long time to wait for non-destructive drop shadows… most other art applications including Krita have had that for a very long time

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2 points

Yeah GIMP is more than a decade behind Photoshop and a lot of other software in many respects.

It’s frustrating. Basic things like content-aware fill for small spaces, not even AI generating huge things for large missing pieces but removing some text over a person’s cheek or plaid shirt, something in total 100x100 pixels big or so. Just doesn’t exist. You can clone stuff but it’s not aware of things like the gradient of a shadow that it should match or a highlight or other basic things so you’re left doing extensive work using layers and then cleaning it up to be visually acceptable using multiple tools over 10 minutes of time whereas Photoshop does it with one tool in an instant.

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-1 points

Version numbers are basically meaningless.

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109 points

zero screenshots on the announcement page and zero screenshots on the homepage. Exactly what i expect from gimp lol

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44 points

The UI looks the same lol

The layers are the big thing, but its hard to show because the final result looks the same anyways

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52 points
*

Aw man i was hoping for a big ui upgrade like when blender released version 2.8 that now even cinema4d is copying.

I fear gimp truly doesnt care about its ui/ux because technically everything you want to do is possible as long as you learn the ways ans they dont care to attract an audience thats not die hard FOSS people. For example schools havent been able to use it because theyre so deadset on their nsfw name and schools cant have kids googling gimp with the pictures that will show up

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1 point

What are you talking about dude, I search gimp and ZERO nsfw things show up.

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6 points

I fear gimp truly doesnt care about its ui/ux

Why, because its been the single most requested change by the GIMP community for 20+ years and its the one thing they refuse to address?? Dont be silly, its not like the devs are acting like the guy who makes Filezilla who has been steadfastly refusing to implement a ‘dark’ feature simply because he does think anyone wants it… oh wait

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4 points

No self-respecting UI designer would ever want to work on that dinosaur of a codebase. The GIMP team is simply unable to do what Blender did, even if they made the UI their number one priority.

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3 points
*

they could have just called gims or gim

naming stuff is important

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2 points

My college taught us GIMP for anyone in the CIS program, but not the actual graphic design track.

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67 points

I opened it, changed brush, got a segmentation fault crash lmao

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2 points

Exact same thing happened to me. I opened it, read through the new welcome screen, and said ok let’s go! First move was to select a brush and it crashed.

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32 points

Isn’t C just wonderful?

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1 point

Nice profile picture!

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18 points

It’s always the user’s fault. Why do think you could change the brush using an UI element!?

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12 points

Hey, it’s open source. Just open a C project from the 90s and fix it yourself. Ez /s

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1 point

Nice. I wonder if they’d be open to rewriting portions in Rust to catch these types of issues with the compiler instead of the user. I’m willing to help if someone else gets the devs on board.

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1 point

Is this what Rust is about? If so that’s a nice perk!

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1 point

Yeah, pretty much. A segfault happens when you access memory incorrectly, and Rust is all about correct memory access.

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57 points

So in the end we got gimp 3 before GTA 6

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17 points

We got gimp 3 before half life 3.

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2 points

We got Gimp 3 before The Winds of Winter.

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