189 points

I wonder who they will sell their data to

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106 points

Their creditors are going to be looking for recompense. So I feel like this is one of those times when we use the answer of “yes”.

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5 points

one of the cofounders is trying to buyout the company but I have to imagine they’ll get outbid in the bakruptcy process.

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55 points

The Saudi investment fond. It’s a perfect complement for that Pokemon Go data.

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8 points

I hear they’re quite fond of it

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7 points
*

happy chopping sounds

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1 point

chopping bonesawing sounds

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34 points

Some future Musk backed AI eugenic human embryo generator.

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27 points

Xattaca

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9 points
*

He’s Looking for female incubators, of course they have to be white for him.

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4 points

Hasn’t he already had like a dozen “female incubators”?

This guy can’t be bothered to wear a condom or pull out before he jizzes his vile seed into whatever human dna compatible life form chooses to allow his penis entry?

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17 points

ICE

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15 points

facebook

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1 point

Mormon church seems like a good candidate.

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141 points

How on Earth did they manage to fuck this up?

They were the leading firm in a field where having the most data makes yours the most accurate tests. Their product sold for hundreds of dollars a pop, with practically zero marginal costs to run the tests. And they were really popular, selling like hotcakes.

It’s insane just how astoundingly incompetent upper management can be sometimes.

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102 points

They were being sued in the past for privacy breaches, they probably are in more trouble financially n than what’s being reported?

Apparently they were just there to sell your genome data once you submit it, also there’s no repeat customers since once you get your results you aren’t going to get another one.

This article explains it better"https://www.standard.co.uk/news/science/23-and-me-dna-test-collapse-b1213426.html"

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28 points
*

Good article. It was fundamentally not a good business model. You have to acquire new customers constantly just to keep the lights on, it’s unsustainable. Adding on top of that the expectations from investors to grow every year, and the collapse we see now is guatanteed.

I see they tried to diversify, that could have helped, but without a recurring revenue stream at the core of your business, you cannot become the big company they wanted to be.

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2 points
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i was comparing it to THERANOS, more or less it was a scam from the start. Having someone like british pharm company glaxo-kline smith access to data without consent is just asking for trouble.

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16 points
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Yes, just terrible management. They could have just made good money, but no, there has to be more. So excessive greed at any price - now it’s just bankruptcy. But I’m sure that won’t bother the senior management: they’ve already put their millions in a safe place and will simply move on. The next company that needs their outstanding leadership is bound to come along…

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40 points

No returning customers, due to the nature of the business. It’s dead from the start.

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35 points

I’m not sure what would make you think the “customers” for an enormous DNA database were the people providing the DNA.

Those people were just paying to be the product.

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13 points

people get born every day

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14 points

I don’t. It’s only happened to me once.

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3 points

Right, but the data you get from that test is pretty broad. One test will create a background for an entire family. You only need to do one for one child. Or if both parents have one, or a sibling of both parents have done one, the children of that pair also no longer needs a test to see their background.

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2 points

People that would presumably already know their lineage since their parents already took the test.

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2 points

true but after the enormous initial boom they would have reached an equilibrium of a small trickle. the question is if that small trickle is enough to sustain a company on its own, so apparently not.

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12 points

It can’t be just that, right? There are loads of successful products that any given person only ever buys once.

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5 points

Sure, list five

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0 points

Exactly this

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101 points
*

Reminder that you can download and save your data locally then revoke your consent agreements and delete your data. Who knows if it will actually be deleted though.

Edit: Also revoke your consent to store your sample if you allowed that.

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26 points

Yeah good luck with that.

I doubt they’d actually delete data now. Who are you going to sue if they don’t? They’re bankrupt and they’ll just pull a “oh we forgot to delete it!”

They need these samples and data to be sold off to pay off a lot of groups so I honestly don’t believe they’ll delete anything

If your brother or even cousin did a test it’s about good enough to be applied to you too for a lot of cases so yay, so much fun about human DNA databases now being available to the highest bidder.

Who would bid? Maybe America’s new Nazi’s would like an insight in their racial purity? So many fun ideas!

That company should be burned down to the ground

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8 points

That company should be burned down to the ground

Seems like they did a pretty good job of burning themselves to the ground.

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2 points

Pepperidge Farm remembers

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64 points

US people should get ready to be denied even more healthcare

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50 points

Well, I’ve always been curious what a ruthless person would do with all that DNA data. I’ll finally find out.

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15 points

Church of Latter Day Saints will probably buy it. They believe they can convert the dead.

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4 points

They can’t possibly be that stupid. I’m sure they have more sinister plans for these geneology databases. My first guess would be blackmail. But I’m guessing they have a ton of other evil ideas.

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8 points

LDS has a ton of money. They already have some kind of deal with ancestry.com and own familysearch.com.

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6 points

Easy. Health insurers will pay top dollar for it

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1 point

It’s more a matter of crazy than stupid, I think.

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1 point

why do they need DNA for that?

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1 point

You ever play Assassin’s Creed?

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1 point

Don’t know why tho, since they believe only 144k people will be saved

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