Pressure grows on Apple to open up iMessage::Samsung has joined Google’s campaign to force Apple to make iMessage RCS-compatible—but European regulators are more likely to get that job done.

126 points

The pressure doesn’t matter, apple makes a legitimate amount of money from people scared of being a different colored bubble. Unless someone actually writes it into law and makes a provision that all the bubbles must appear the same, nothing will change

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155 points
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This is weirdly only a thing in America. In Europe, where I live, iMessage isn’t that popular and iPhone users never seem to care about the bubble colour (likely because WhatsApp, Telegram, Signal, Element, and Threema are so popular, everyone is used to using multiple chat apps anyway).

Edit: Also I’m not sure why everyone is championing RCS - it’s yet another proprietary communication standard like iMessage and isn’t open thus can’t be easily implemented in other chat apps.

Rather then pressure Apple to support and further popularise another closed protocol, we should be pushing for something open like Matrix or Signal.

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25 points

: Also I’m not sure why everyone is championing RCS - it’s yet another proprietary communication standard like iMessage and isn’t open thus can’t be easily implemented in other chat apps.

RCS is an implementation of GSMA Universal Profile and is interoperable with it

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23 points

I don’t see any public license for GSMA Universal Profile and it seems you have to engage directly with GSMA to get any detail on the standard. Very much the opposite of things like Signal which not only are the standards public but so are the reference implementations.

I still don’t see an argument for why yet another proprietary standard and protocol is a good thing.

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6 points

It is controlled and monetizable by the telcos. It isn’t better. And it’s barely standardized. Google sells a service to telcos to implement RCS that doesn’t really work well with anyone else’s RCS, or didn’t.

Go look at the amount of threads with people saying “my RCS message from my Samsung didn’t get to my friend on T-Mobile with a pixel”.

This is not the future anyone deserves.

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11 points

I have never heard of anyone in the U.S. who cares about the bubble color either. The only reason I ever cared was that it used to mean there was a good chance it wouldn’t get through if it was a green bubble, but that doesn’t seem to be the case anymore. I’ve gotten iPhone-to-iPhone green bubbles when there’s been some sort of communication difficulty to Apple’s servers and it had to go straight SMS.

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27 points

Are you dating or in school at the moment? I if not, it might be that you’re just oblivious to this trend, because it is definitely a thing in many social circles.

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7 points

I haven’t encountered any adults who actually care about that in one-on-one conversations. I have however been excluded from group chats because mixing iMessage and SMS users resulted in a degraded experience. The iPhone users were, of course unwilling to consider installing any other chat app.

I find the last bit pretty annoying. It takes about 45 seconds to download Signal and confirm your number.

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6 points

I have to say that in Denmark at least, iMessage seems to thrive quite well. There are quite a lot using Facebook messenger, but SMS and iMessage is a close second. This is entirely from my point of view. Never met anyone using the examples you mention, unless they are communicating with foreigners on a daily basis.

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5 points

In finland everyone I know uses WhatsApp, and my friend circle and family also use Signal. So, eh.

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3 points

It’s popular in Sweden too

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3 points

Also I’m not sure why everyone is championing RCS - it’s yet another proprietary communication standard like iMessage and isn’t open thus can’t be easily implemented in other chat apps.

My guy, this entire article is about Google and Samsung trying to convince Apple to adopt RCS.

Is a completely open standard better? Yeah, absolutely.

Would RCS basically create unified rich communication for virtually everyone? Also yes.

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2 points

RCS isn’t open at all in practice and anyone who wants to put the carriers (or more likely Google) in control of messaging is a moron.

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0 points

It is proprietary but at least it will interoperable with other phones and carriers.

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14 points

Also yesterday, Reuters reported that the European Commission has begun trying to establish whether iMessage should be brought under the remit of the EU’s new antitrust law, the Digital Markets Act, which imposes interoperability requirements (among other things) on so-called gatekeeper services that are part of many people’s daily lives.

Apple’s iOS operating system, App Store, and Safari browser already fall under the DMA, which is likely to force Apple to allow third-party app stores on iPhones and iPads, but Apple so far managed to lobby the Commission into leaving iMessage out of it. If the Commission decides after its investigation that iMessage is worth regulating in this way, Apple would have until August next year to introduce some form of interoperability—presumably with RCS.

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14 points

Two related issues are being confused/conflated here.

The first is the American cultural significance of the green and blue bubbles. This is the thing that Europeans generally don’t care about as most are using WhatsApp et. al.

The second is the lack of interoperability between chat protocols such that it degrades the experience for everyone. This is what the EU is targeting.

I don’t think the colours of chat bubbles for specific devices as displayed by other specific devices falls under that remit. The implementor must comply with providing the same service level though. Whether or not this will lead to less cultural significance for bubble hues in the US remains to be seen.

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2 points
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It won’t be with RCS. The “gatekeeper” criteria applies to interoperation between dominant technologies. RCS has very small adoption in Europe. If iMessage will make the cut it will have to integrate with Whatsapp, Facebook Messenger and Signal.

Edit: I should clarify, there’s RCS the standard and there’s Google’s implementation. Google’s RCS is too small to be considered for itntegration. The standard on the other hand would be nice, in an ideal world; however, merging proprietary networks into an open standard is a very high goal and goes beyond what the EU wants to attempt at this time. Instead it will let the tech owners achieve interoperability in any way they want and can.

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3 points

I don’t get why more people don’t understand this. There is literally no way Apple is going to ditch iMessage or open it up voluntarily.

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29 points

Cue the EU.

They already got Apple on USB-C, repairability and RCS are next.

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16 points

There’s a difference between USB and RCS though. With RCS the standard was stillborn and the only surviving implementation is alive because it’s Google-controlled and represents their Nth attempt at a message platform. I don’t want to see something controlled by Google become a standard of communication. We’ve already seen what happens to such de facto standards, they have very bad aspects.

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4 points

They’ll find some way to make it cumbersome and difficult to use so that no one bothers.

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3 points

iMessage isn’t anywhere near as popular in the EU as it is in the US, so it’s just not as big of a problem for them to target and apple is doing a good job lobbying them not to

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-3 points

I’m pretty confident the blue and green colors have nothing to do with it. It’s simply the difficulties of using sms (or at least how Apple implements sms). iMessage allows much higher quality videos/images to be sent and enables group chats to be dynamic where people can be added and removed at will. On iOS sms group chats have to be made with every member in it at creation, if you want to add another person or remove a person then you have to make a whole new group chat. Compound this with iPhone dominance in North America it often presents an annoyance where the single android user forces all the iPhone users to use sms and all the difficulties/reduced features it comes with.

WhatsApp, Telegram, and whatever chat app isn’t used in NA because it’s just harder to convince someone to download and make an account. Why should a user download another chat app? Why isn’t iMessage (sms) app good enough? Usually I’ve seen people just use instagram to chat with android users because sms is just so bad (at least on iOS, I’ve heard some things about how android works around the limitations).

Yes Apple could implement better sms features but they won’t.

So don’t just parrot “it’s because of the colors” it’s most likely due to users association with past experiences of “green chat bubbles”.

Apple is still to blame here but it’s not because users are scared. Most iPhone users or phone users in general just want it to work and never think about what features they’re missing. Asking/convincing someone to download yet another app and set up yet another account to yet again be spammed by emails, texts, phone calls is just too much for a majority of people who are used to the simplicity of iMessage. It comes with your phone, you make a single Apple account, and it just works™.

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5 points

I’m pretty confident the blue and green colors have nothing to do with it.

You’d be surprised. A lot of girls won’t date someone if they don’t have the right colored chat bubbles.

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2 points
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“Where every single android user forces iPhone uses to use sms” Apple forces this, they are very happy to do this, to make iPhone users hate the different colored bubbles and for people to absolutely not want to be the different colored bubbles.

It’s everything to do with the bubbles. You can’t say it isn’t. People literally talk about this.

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2 points

Exactly? From an iPhone users viewpoint the android phone is forcing them to use sms. I go on to say Apple is to blame.

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1 point

SMS=carrier junk.

RCS=Google junk.

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1 point

I agree.

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0 points

Apple has nothing to do with the SMS junk other than allowing that junk to work because it is legacy.

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75 points

Unless the EU makes them use RCS they never will. In the US iMessage is literally THE REASON people buy the iPhone. It’s their main selling point. They don’t care how much pressure you place on them, they aren’t going to lose those sales willingly.

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48 points

I have seen people literally say they like that iMessage is exclusive, and they like to keep Android users away/separate

It was reeking of classism in addition to being generally a terrible thing to read

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I’ve heard of people not responding to the wrong colored bubbles or being judgemental, like my $1,200 phone is better than your $1,200 phone?

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7 points

What an American problem. 😂

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6 points

Bullet dodged. Thinking you’re hot shit because you use the ultimate basic bitch phone is just ridiculous.

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-7 points

In so many ways.

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11 points

That’s just sad. Not even sports teams or musicians, but over a walled-gardened messaging app?

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2 points

I knew a 29 y/o woman that switched to iPhone so that others with iPhones would see her text messages bubble as blue instead of green. Imagine blowing over a thousand dollars so that someone else sees blue rather than green in text messages. Meanwhile, I can make the bubble colors whatever color I want on my Android.

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1 point

I honestly blame Apple for abusing the societal penchant for forming tribes around random things.

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1 point

Top whack android phones aret really cheaper than iPhones these days so it’s not classism as such. Yanks just seem to love to tribalise everything, see masks during Covid as another example. I think it’s a result of having a two party political system.

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3 points

I know it’s not actually a thing, it was about how they were talking about it

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31 points
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💀

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34 points

Nothing. Google Messages app has all the same features. The only problem is that Apple refuses to also support RCS (which Google messages uses) and so if an android user sends a message to an iPhone user, the iPhone user gets it as an SMS. If the Android user sends a picture, the iPhone user receives it as an MMS.

In the rest of the world this is not an issue because most people use WhatsApp or Signal or Viber or any other local messaging app. Also most android phones have the Messages app as default which means if you message another Android user they will get it over WiFi/data in the messages app.

But in the US for some reason the iPhone users consider getting an SMS as somehow bad and that the Android user is poor or inferior because they sent an SMS.

It’s totally stupid and only a US issue, but it’s so strong that teenagers will be bullied if they don’t have an iPhone for iMessage. So they all get iPhones in order not to be bullied. And this way Apple makes mega sales.

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13 points

This is the reason I got my first IPhone. This is also the same reason why I left IPhone.

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13 points

The fact that other people they know also use it.

The app itself is pretty much the same as any other modern messaging app, but network effects are everything when it comes to messaging services.

This is why you see entire countries where everyone has WhatsApp or Facebook Messenger or Telegram, depending on what other people in the country are using.

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7 points

Encryption, photos are higher quality through it (this is where “Android cameras are bad” came from,) typing indicators, sending messages over Wi-Fi, iMessage games, and message effects.

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14 points

Some of that isn’t i-message specific though, right? I have a Pixel and it has high quality pictures, typing indicators, reads receipts, sends over wifi… the other stuff I don’t think Android has but that’s a bit gimicky anyway. Not trying to be an android fan girl but I really don’t understand what makes i-message better.

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7 points

All of this is available on just about every messaging service, so the real answer is tribalism and lack of consumer education.

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1 point

My understanding of “Android cameras bad” came from snapchat on Android literally taking shittier pictures and videos for some reason.

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19 points

The EU has dragged Apple through the mud in order to make them change for the better, they will be able to do the same.

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16 points

If what the first commenter said is true. They will just implement RCS or an alternative in the EU and make up some reason why they can’t or won’t for the US market.

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11 points

I’ll take it. Whatever makes them suffer at least a little bit. (Apple, that is.)

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2 points

USB C was a hardware change. Economically it was not viable to run separate production lines of lightning/ USB-C phones.

RCS is a software issue. Supporting RCS in certain regions but not others (the US for example) is much simpler.

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7 points

True. So true in fact that I’d be willing to bet that even if the EU made them implement RCS they still wouldn’t do it in the US. USB-C only worked because it’s a hardware change and maintaining separate lightning and USB-C models and accessory ecosystems doesn’t make sense. RCS is a software change that costs them nothing to NOT use in the only market where it would hurt them.

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1 point

Agreed

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0 points

In most of Europe, nobody uses an apple phone, so the pressure to get them to use a different protocol is fairly low.

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-7 points

It is not literally the reason.

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3 points

Yeah this thread is wild… like no imessage isn’t literally the reason people buy iPhones. And iMessage doesn’t have “higher quality photos.”

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3 points
*

Everytime I discuss apple vs android with colleagues, it always boils down to “but come one, you can’t take someone with green bubbles seriously”. And we all work as developers for god’s sake. iPhone users are more shallow than you think.

And yes iMessage has way higher image quality than sms, just like RCS has

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-13 points

Group chats in RCS weren’t even end-to-end encrypted on Android until August of this year. Green texts are a security risk.

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4 points

Okay so now that it has encryption, what is the security risk?

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3 points

😂, a security risk 🤣🤣🤣🤣 Are you Edward Snowden that you think it’s such a massive risk?

You are delusional. I use text messages all the time and there is zero risk.

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2 points

Is there zero risk or do you think there is zero risk? Text messages can absolutely be intercepted by your service provider

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3 points

If you’re that concerned with security, shouldn’t you be using Signal and try to convince others to do so? iMessage is E2E encrypted but Signal is platform-agnostic and has better security/privacy.

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2 points

I don’t care but you have to convince Apple. People really pile on for the most trivial of comments.

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1 point

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74 points

My issue with RCS is its only open to other device makers, like you can’t make RCS apps cause you need a special license. Its a closed system that on android will likely always depend on google

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31 points

The idea of making Apple use it is also part of Google giving the operations to carriers, just like SMS, and then gradually replacing SMS altogether. Google isn’t even supposed to be running the RCS servers. But they did it in order to get the standard up and running everywhere. It’s an open standard, and multiple carriers in several countries are on their way to carrying the burden of the servers, the way the standard is supposed to operate. Once it’s operating, all servers can talk to each other, just like you can SMS a person on another carrier line. RCS will allow universal rich texting.

Surely XMPP and other standards are different and I would prefer any other than something championed by Google. But the truth is, that the other standards aren’t invited to sit at the right tables and don’t offer the same “replace SMS once and for all” potential the way RCS does. XMPP for example is super expensive to escalate and like almost all of the traffic is just presence messaging, which is super wasteful and energy intensive on servers. RCS is not the best, but it’s one that all carriers and telecommunications agencies are on board for replacing the archaic SMS. And it doesn’t preclude using other protocols. Like, WhatsApp, Signal, Matrix and Telegram will still continue to exist.

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2 points

It requires provisioning by your mobile carrier. iMessage doesn’t.

Anyone advocating for something that isn’t OTT has been living under a rock.

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3 points

And here is the part that no one seems to understand.

Apple forced the carriers to allow iMessage because they were in a power position to do so.

Meanwhile, GSMA has been fucking around since 2008, because no one could agree to anything.

Management by committee or take control and make it happen.

RCS and GSMA will not prevail.

2008 !

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0 points

So does your data service. You have to pay the carrier to have Internet in the cellular network. Do you think that iMessage work with faeries carrying the messages around?

Truly the only reason RCS is pushed by the carriers is because of RBM, to monetize business to client communication. But it’s no better nor worse than WhatsApp for businesses.

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5 points

I’m not so sure about the special license thing. The limit on 3rd party apps is because there isn’t an API in Android that exposes RCS to users, only OEMs (which is how Samsung can do it). If Google flipped that switch and made the API public, 3rd party apps would be able to use it just as easily as they do SMS without paying extra or obtaining a license. It’s an open standard.

Only Google knows why they haven’t done this already.

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6 points

Because RCS is provisioned by the telcos and the telcos won’t let them.

Want end to end encryption, have to use Google Messages, not Samsung Messages, both RCS. How’s that for interop?

RCS is a mess and not the savior.

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2 points

Also, encryption is a mixed bag depending upon the client, and you need a phone number. Using iMessage with an email address is quite nice.

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41 points

“Lol, no.” -Tim Cook, probably.

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16 points

“Hell yes” - the EU, definitely

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9 points

“Too bad” -the EU, as well

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38 points

I remember Steve Jobs stating on stage that the protocol will be opened up when iMessage was revealed. Apparently this statement surprised the developers of it, because they didn’t know anything about that (based on some rumors).

Then that statement was silently ignored.

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48 points

It was FaceTime, not iMessage. The reason the developers were surprised was that they didn’t own the tech, and Apple lost a patent lawsuit about it and almost had to remove FaceTime entirely. https://www.bbc.com/news/technology-20236114 https://www.fiercewireless.com/wireless/apple-s-facetime-open-standard-never-happened

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14 points

Oh you’re right, I misremembered.

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3 points

But first you remembered.

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