As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.
The selling or transfer of a trademark seems counter to the idea of a trademark to me. I can’t see any angle that isn’t about misleading people about whether the original people involved with the trademark are involved with whatever the new owners slap it on to.
Kind of the best outcome one could hope for, except Canadian Tire doesn’t really have much for luxury experience, so no idea how they’ll use those trademarks.
Hudson’s Bay doesn’t exactly have much for a luxury experience either. At one point when I was a kid maybe, but they’re a loooong way from that point in their history.
Mods: again the site is saying this post is cross-posted to same “sub” (whats’ the term in lemmy?). When I look I only see one post.
When I look, I find 2 posts, each with their own link.
