The fastest growing app will have the worst retention rates.

Imagine a world where all users are the same, regardless of social network. Imagine that if 1000 users start using a social app on day 1, that only:

• 900 of them will be using it on day 2
• 800 of them on day 7
• 600 of them on day 30
• 500 of them on day 365

Now imagine if network A hasn’t grown in 5 years, but has 100MM users. Network B is doubling every 2 days, and is currently at 100MM users.

Which will have worse retention?

https://hachyderm.io/@mekkaokereke/110720363135775822