14 points
I think English-speakers are not the problem here. In Spanish it is “Suiza” and “Suecia”, which is actually confusing.
2 points
America vs United States of America
2 points
2 points
2 points
15 points
120.000 google searches annually feels like a niche problem. Switzerland and Sweden share exactly two starting letters, I doubt that everyone with functioning basic pattern recognition is capable of mixing those names up too much.
7 points
I doubt it’s really that much of an issue, but it’s a decent hook for a lighthearted tourism campaign, which this probably is.
2 points
4 points
I’m just relieved to know that I’m not the only doofus who mixes them up.
3 points
*
One has stashes of money and the other has hot cocoa and marshmallows fondue
