Really interesting read about the history of YouTube adblocking, how the new detection works, how uBO is responding, and how not to block the new popups.

184 points

uBO team (2 people) should not be responding to questions on reddit or elsewhere. They should just update the filters and post a “extension updated, should work again now”.

In the end, Youtube will win if they want to win. Google can throw unconscionable amounts of money at their techs to fight the adblockers while the volunteers spend their attention and patience.

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46 points

The question is ‘Do they want to keep throwing money at techs in the hope of forcing people to watch their ads?’

At best, people will keep finding ways to get around the ads and YT will have wasted a ton of money on nothing.

At worst, a bunch of people will abandon YT all together. And YT will have wasted a ton of money getting rid of them.

Both options seem self-defeating and wasteful.

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37 points
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The point is to make adblocking so tedious that only fairly tech literate people would do it. That cousin whose pc you set up and installed uBO on? They won’t figure out how to update the filters, they will just whitelist (or realistically just turn off uBO) or premium.

Basically nobody will actually abandon YT over this and those who do will be so low in numbers it is ~0 to YT.

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14 points

I don’t think we should underestimate the savvy programmers out there, who are just as fed up with ads as the rest of us.

And at this point, most of the cousins who don’t know how to update their adblocker are already there. It’s a matter of time. YT won’t keep pouring money into this. Just long enough to the “balance the books.” When the ‘number of viewed ads’ start slowing down again and they’ve hit their max viewership, they’ll call off the hounds.

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6 points

There’s a great video on this that was made when YouTube first started rolling this out called The Cobra Effect: Why Anti-Adblock Policies Could Hurt Revenue Instead, and one of the points mentioned in the video is the rising number of people who use an adblocker, and not specifically mentioned but shown in the video is a graphic from an article from 2015 which shows that just under 43% of people use an adblocker. That number will have obviously changed in the past 7 years, but if we just use 25% of viewers as an estimate, that’s 25% of all viewers on YouTube who may turn to more “malicious” forms of adblocking such as things like AdNaseum and ReVanced or sites that host YouTube videos without the ads, and tell others to do the same if they’re sick of ads. And even if they do give up and watch the ads, the science says that people who use adblockers are much less likely to click on an ad and make a purchase, which is bad for advertisers since they pay for the number of views an ad gets and their clickthrough rate would go down, making it more expensive and less profitable to do business with YouTube.

https://www.youtube.com/watch?v=gIHi9yH6UB0

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6 points

i’d get premium if they didnt make it artificially more expensive by bundling other stuff with it, so adblock it is

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10 points

That is our win condition. To make it so costly for them that they bail on the idea. Because if we don’t, then it’s one step closer to their internet: locked down, hidden charges everywhere and content under their terms.

This isn’t just about ads, it’s about keeping information free.

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1 point

Well there’s a very realistic 3rd option where people get tired of the cat and mouse game and either suck it up and watch the ads or pony up for YouTube premium…?

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4 points

Most people do. But it’s not enough.

Even if all their users payed, it wouldn’t be enough.

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20 points

Realistically there is an equation money lost by ad blockers vs money gained by making ad blocking harder (money in - dev cost) unless its about sending a message.

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8 points

Only so far, false positives scare potential customers away.

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5 points

Money or no money, whatever is made can be unmade.

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4 points

Sure but doesn’t mean it well be. satellite hacking was killed.

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4 points

Pretty sure there are still Methods to get free access to satellite TV channels (the paid encrypted ones, I’m aware that there are Free channels) the methods just changed from how it was done in the old days, nowadays you need internet to download the keys, which kind of defeats the purpose since you could just use a Free IPTV service on that same connection.

Also Satellite has fallen out of favor these days.

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3 points

Yeah. I don’t see the moderator leaving as a huge loss or anything because the fight against misinformation and noise in inglorious and full of people who refuse to help themselves. They have a life demanding their concern, and as far as I care, if they finally ripped the bandaid and went and focused on that life of theirs, then the world has become a better place.

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114 points
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Some solutions:

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16 points

This is the answer. I use Newpipe on mobile and Invidious on desktop. I dont even know what youtube ads look like. I run it all behind a pihole just to be sure. Works like a dream.

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6 points

Personally, I prefer LibreTube on my phone and Piped on desktop. I also use NextDNS when I’m on the go and Pi-Hole when I’m at home. I haven’t used an official YouTube app or website for the last 2 years.

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0 points

Libretube is usually broken in some fashion (often a fatal one, like failing to load video).

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2 points

I use newpipe x sponsorblock, invidious, and pinhole as well, but it’s worth pointing out to those unfamiliar- pihole does nothing for YouTube ads. Pihole is great for sites that add google ads or random junk to their pages, it has no ability to block ads that come from the same domain as a sites content because it is DNS based.

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11 points

Also want to submit for Android: just using YouTube in Firefox with uBO extension

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6 points

I want to avoid solutions that involve using the YouTube app/website (including modded YouTube apps like Revanced or browser addons to use on the website)

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-4 points

ReVanced is not a modded YouTube app. None of these are.

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4 points
4 points
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Could be luck, but of those I only found Viewtube and Freetube to be responsive at this time of day to a live stream (the others either loaded endlessly or said they couldn’t load the page)

That was only of the web/desktop ones.

Freetube seems to support youtube chat as well, which the others don’t.

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3 points
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Smart tube next has always worked on TV with live and live chat. Usually newpipe works with live just hard to find the videos, usually end up pasting YT links.

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2 points

Is there a de facto or generally recognized “best” Invidious instance? Like piped.video is for Piped?

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9 points

There used to be one, but it was shut down. IMO there shouldn’t be an ‘official’ instance, users should be evenly distributed across instances and everything should be decentralized. The same goes for Mastodon or Lemmy, having most users concentrated on mastodon.social or lemmy.ml is not good. Centralization is pretty much always bad, but it’s the only model of how services on the internet work that new users coming from centralized platforms understand. It’s sad and unfortunate, but we might be able to change that. The more terrible decisions are made by corporations, the more successful will free and open source, decentralized software be. We saw it with Mastodon when Musk bought Twitter, we saw it again with Lemmy when Reddit was fucked by spez.

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1 point

Host your own it takes a minute to do with docker compose.

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1 point

Don’t forget https://revanced.app/ for Android!

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6 points

The other options (especially LibreTube) are much better for Privacy as they don’t include any Google trackers and LibreTube doesn’t even connect to Google servers. It proxies everything through a Piped server, meaning Google never sees your IP address or any other connection details. It’s basically anonymized YouTube.

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9 points

And that’s great and all, but some of us really only care about the ads.

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-1 points

Youtube Premium? The creators do get more than the standard ad-supported viewer and you don’t get any ads.

I get that we’re all trying to not see ads without paying money but I do acknowledge their infrasturucture and the feats they have accomplished trying to turn a profit. When youtube vanced was pulled, I did try reVanced for a while but eventually went with Premium.

I’m not saying you should get Premium and give up the fight, I’m aaying consider your usage of Youtube and whether if you can drop it or not. In my case I don’t watch TV or movie streaming platforms (not even on demand) and so Youtube is my primary video consumption platform and it made sense for me to pay.

Whether if I’ll switch to another country’s pricing by using a VPN or not, that’s for me to consider.

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11 points

I absolutely hate Google and won’t ever give them even a single penny. If there’s a creator I like, I support them through Patreon, Ko-fi, Liberapay or preferably anonymous crypto currency like Monero.

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5 points
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Okay, good on ya. Hate Google on as much as you want.

I don’t have an infinite supply of income to be able to support their lowest monthpy subscription tiers of all my favourite creators, which ends up being the same financial issue with paying for multiple exclusive platforms, but for creators instead.

Even if I do support my most favourite of the most deserving creators, I don’t have the time to reap their benefits (eg. WIPs, streams, etc) as I already am consuming and enjoying their works that they publicly release. The only exception to this is exclusive content that isn’t posted on Youtube - which even then some creators do release them eventually.

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76 points

if theres one thing im determined to do, its to never voluntarily see a youtube ad ever. praise ublock and revanced.

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5 points

Indeed. The uBO team are saints. Is a shame some are only recognised after leaving

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3 points

Wait you got revanced working again? I couldn’t get it to work for my android phone since the last purge less than a year ago.

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13 points

Are you thinking of Vanced? Revanced has been steady ever since I switched almost a year ago.

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1 point

Yeah I am thinking vanced. I think I struggled with getting revanced to work

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5 points

Revanced has never stopped working for me. Make sure you update your app.

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4 points

Last time it stopped working for me I just needed to update revanced manager, make sure the patches were updated on the main screen, and re patch the recommended APK version which had increased. They’ve done a pretty good job at keeping up

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2 points

You can also get grayjay, which will also condense twitch, nebula, youtube, etc into one consistent feed without trackers or ads. Also it supports the down vote plug-in and 3rd party comment solutions so you can get even more from the app then you can with say revanced which is just the regular old YouTube app with patches.

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70 points

Then there are non-tech-savvy users looking at the post and saying, “This is too complex. I give up.”

This is YouTube’s ultimate goal. They don’t need to make it impossible to block ads, just more trouble than it’s worth for most people.

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10 points

Fine with me, as long as I personally don’t have to look at ads.

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62 points
*

But the hurtful comments leave a bigger mark than the good ones

As a volunteer for a charity, I feel this so much. I work incredibly hard to help people, I get paid nothing for my time. The entitlement and rude demands burns me out way faster. Especially when people seem to put far more effort into complaining and being rude than they do thanking me or showing appreciation for what we do.

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7 points

Thank you for the charity work you do. I appreciate it.

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5 points

I don’t know what you do exactly, but I appreciate every single volunteer and the work they put in to make everyone’s life better

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