Honestly, Google did this to themselves with not properly vetting the advertisers that they sell space to, and with oversaturation of ads.

If they’d have stopped granting ad space to scammers and malware spreaders, and if they’d have stopped adding advertisements at the line most people find tolerable (which seems to be a single ad between videos… not multiple at a time, and certainly no mid-rolls), they wouldn’t have triggered quite the level of ad blocking that they did.

I see this “problem” that they have as being entirely of their own making.

Next logical step is to modify the uploaded video itself to contain ads around the video frame or on automatically detected clear surfaces in the video.

Technology circumvention and copyright infringement are just about the only power consumers have against the near monopolies and cartel like behavior from the tech/media industry since our government regulators have been neutered.

I am grandfathered into a family Premium plan from the old Youtube Red days. The price is close to doubling come April. In the absence of competition or government intervention to punish anti-compeitive, anti-consumer behaviour I will be relying on ad-blocking and other circumvention measures next year. I am willing to pay a fair price but costs of living have gone up a lot while incomes for regular people are stagnant. The executives running these companies are completely disconnected from reality.

I didn’t have ublock installed on my machines. I’d removed it a year ago because it was breaking sites and my pihole does a pretty good job, but I kept getting pop ups from sites about “turning off my adblocker”. I didn’t have an adblocker running. I was using vanilla firefox. I got so irritated, I looked up how to get rid of those messages and everything pointed me to ublock.

So, shout out to thinkgeek for reminding me what its like to browse the web without a ton of ads. If it wasn’t for your annoying popup about my non-existent adblocker, I would never have installed an adblocker.

Oh, and I hadn’t realized how awful youtube became over the last year or so with the ads. I was just dealing with it like an asshole. When I put ublock back on, my enjoyment of youtube shot up!

I was considering paying for premium too because I want to normalize paying for content and supporting things I like on the web. But I was struggling with the decision because usually you either pay with your data or pay with money. In this case I know I’d be doing both since Google will gladly take my money and also hoover up my data. Then they jacked the rates up to $14 a month…and now I have ublock installed again.

Its still a problem with the apps on my phone and appletv’s though. If they made it $4.99/mo I’d probably fork it over but $14 is more than my other streaming services and they create their own content. Youtube just hosts content.

Edit: how-to geek not thinkgeek. I think they went out of business.

Streisand effect