Elon Musk has said and done a lot of weird and outrageous things during his tenure as the owner of Twitter (now X), but we may have just seen the weirdest and most outrageous.
That was my first thought when I was watching a clip of him declaring it was going to be the advertiser boycott that killed Twitter. It was just like Trump talking about the elections being rigged before the election - he was setting up his way to shift the blame for why he lost.
“Crafting a narrative” is too nice of a description for the pissy tantrum he’s throwing. But he has enough chumps on his side to try to spin it as a corageous last stand.
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Oh, well.
He’s a narcissist surrounded by yes-men, he might genuinely believe that his decisions didn’t burn his $44B investment to ashes because as far as he’s concerned, that would be impossible.
4D chess isn’t real.
Sometimes people do dumb shit. There doesn’t have to be a clever hidden motive. A rich man with a visible personality disorder is not putting on an act or carrying out a strategy. Sometimes, people are just assholes. Sometimes those assholes should know better… but don’t.
When someone shows you who they are, believe them.