Praise be to St. Gaben, our Lord and Saviour!
That doesn’t surprise me. I can only think of a couple games I bought at or near full price. One was a game that was priced fairly recently at $30(usd) msrp and I think I got it for $3 off and the other was at $60. Otherwise I generally wait. If developers want to raise msrp prices to $70, most will still wait, but will end up paying $3 to $6 probably on average more. When you consider inflation over the years it is surprising they don’t already have a much higher price.
That’s it? The article seems to end abruptly, anyway, I’d bet it works for publishers and most of the revenue comes from those who bought the game at full price
Except for very rare occasions (Remmant 2 comes to mind) I very rarely pay more than €20 for a game. I think that is a fair price, both for indies, which will sell less copies but are also smaller teams and for AAA, which are larger teams but also sell much more copies. Anything beyond €20 is a premium if you are not willing to wait.
Also for me it was remnant 2 and elden rings recently. Both of them like a month after release, just to make sure they were good games and fairly free of bugs.
Oh I also buy physical copies of all the Marios and zeldas for the switch, I like them and those rarely drop price.
I mean, yah… When Steam puts damn near every game in existence on sale like 4 times a year like clockwork, they know damn well they’re setting up a habit/tradition in their consumer base that they can use to control the broader industry.
They’re big enough to survive with sheer volume on smaller margins for most of their revenues, and occasionally getting full ticket price from someone impatient or using their parents money.
Any upstart competitors will have a much harder time of it.