I’ve had a cooler master keyboard with cherry mx browns (my first mech) for a few years but looking for a change.
Anything by Keychron!
its because they are building solid keyboards at reasonable prices but most importantly IMO is that most of their newer boards are QMK/VIA so you can build your own firmware. Seems silly until you buy an OEM keyboard that comes with crap OEM software that never gets updated and suddenly you cant change the back light color because they stopped supporting the latest version of windows, or dont support Mac/Linux at all.
Looks like they only have blue now, but this is a really comfortable board:
https://novelkeys.com/collections/keyboards/products/nk87-entry-edition-batch-1
I currently have the Ducky One 2 RGB (mechanicalkeyboards.com link) and really like it. I got it because it has programmable macros, which allows me to use the caps lock key as my left control key instead. That was the main reason I got it.
And Varmilo has some beautiful keyboards too!
Keychrons are great. If you want some other brands to look at there is also Akko/Monsgeek. Mikit and Iqunix are decent too with quirky designs if you want something different.
I’m a big fan of Ducky and quite a few of theirs fall into that category. My current daily is a Mecha Mini 2 with silent reds. It’s been a great keyboard for several years now.