Me:Woah I want to see it in action!
Samsung’s 10 second long video not showing anything useful: 👍
Here it is from CNET:
Oh wow, imagine you’re in the skybox at a stadium and the only windows you have to watch the action keep showing you ads and stupid graphics.
Or the glass at hockey games showing you ads…
There’s all sorts of fuckery that can be had.
Also,…some really cool shit can be done that we haven’t probably even thought of yet.
Neat. Is it just a novelty or do they have a use case in mind?
Ad displays, guaranteed. Airports, shopping malls, offices, hotels… all those windows? glass doors? room partitions? wasted ad space.
Imagine walking down the frozen section of your grocery store… every door, a display… no longer just looking at the products and deciding what to buy, but now endlessly bombarded with bright flashing animations… Imagine the future.
Reacting to the video, not gonna lie, I kinda dig gamifying life. The street warnings are a nice touch, the “get off” bus feature is nice, making the mall nicer is also welcomed (why spend resources on a nice mall when you can have it virtual?).
But yeah, ads, loyalty point, buying shit just to “feed” a virtual dog. I am getting both good and bad vibes. But knowing humans and greedy corporations, this wouldn’t end well.
It all feels bad to me. What feels oppressive to me is the implication that it’s obligatory, not optional. It’s not your choice. In the reality of that video, you can’t function in society and escape the lights, ads, signs, loyalty points, warnings, suggestions, and on and on. It’s like pop up ads on a dodgy website. People who don’t have your best interest in mind have constructed the environment for you.
Yeah, I can’t really think of a compelling use case for the home.
Displays on all your windows? But you know they’d be smart devices that want to connect to the internet so they can throw ads at you… imagine wanting to look out your window and having to watch a 5s ad clip first. Pay a subscription fee for ad-free windows, coming soon to an apartment building near you.
Something to think about, how much of the videos you watch have a transparent background? None. Unless it’s content explicitly has been made for transparent tvs. It’s just a gimmick and one that’s like 3d tvs, where the quality of the picture suffers for a mildly interesting experience
Also potentially useful in HUD (heads-up display) tech, like in planes and cars. Currently they’re projected onto treated glass but this could yield better contrast?
No super obvious “mainstream” applications that I can think of, but markets find a way…
Eventually it will be thin enough to have multilayered screens which will add additional depth to images which will create a 3D display. Similar to Looking Glass tech. Parallax will be a feature, not an issue for multiple perspectives as with typical glasses free 3D. The effect will be like looking through a window as they stack multiple 4k or greater resolution screens to provide depth/volume.
For automotive use they can put a layer of display on the windscreen to provide an overlay that can be used for AR navigation, displaying road warnings like speed limits, low-light vision enhancements, oncomming headlight dimming, among other capabilities. A layer of per-pixel dimming zones will enhance contrast and address the issue of wash-out without obstructing view.
For a phone with front-facing stereo cameras the display will allow for 3D video calls. I expect there to be phones released that have a see-through display, mostly gimmick early stuff that are basically nothing but an empty bezel ring.
The most immediate and apparent use case is a flex on the poors where your TV just “disappears” when you don’t want the looming presence of the nightmare/fantasy rectangle obstructing your view of the accent wall or art behind it.
I expect there to be phones released that have a see-through display, mostly gimmick early stuff that are basically nothing but an empty bezel ring.
Probably not anywhere in the near future, unless we’re talking a huuuuge bezel. You’re phone isn’t exactly empty space inside so you’d either need those to be transparent as well, or you’d need to fit them all one the bezel… so either you’ve got a big bezel or terrible battery life, probably :P. This is all speculation of course. Frankly, I could only really see a company doing it as a publicity stunt because I can’t imagine such a phone would be… good? Cool, yes… But having a transparent display sounds horrible!
Technically there are phones that utilize “transparent” screens right now, for things like under display cameras. So, there’s definitely use cases for the technology, and cool stuff you could do with it, but I’m not convinced you’d want a fully transparent display in a phone. Maybe headsets or glasses or something.
It’s definitely a gimmick as a traditional display. It can’t even make proper use of transparent videos: it’s just transparent when the microLED is off, so the darker the pixel colour is, the more transparent.
You can make the transparent channel of a transparent video display as black, but any black parts of the video that aren’t meant to be transparent will end up being transparent anyway.
Is not completely a gimmick though: it could be very useful for a HUD(heads up display) such as in vehicles or in augmented reality HMDs(head mounted displays(AR goggles such as Microsoft hololens and google glass))
Cool but I definitely don’t see the purpose of a transparent screen. I use a screen to see what’s on it, not what’s behind it. I guess it could maybe make some cool signs or billboards
It drives me insane when science fiction movies and shows use transparent screens and phones, because like… that’s just a worse product for no reason? Why would you want a transparent phone?
My other pet peeve is holograms that are worse than just like… looking at a screen, or using a projector for a large room of people. Holograms could be cool for certain visualizations, but like… Maybe record a normal video instead of a blurry and pixelated hologram?
Looks like it’s always a little bit transparent even when it should be a solid color. And that means it’s not going to stand toe to toe with a regular TV for regular TV stuff. So… It’s hard to imagine a super solid application for this other than maybe decorative pieces in airports or hotel lobbies or something.
I could see it being useful for dynamic, informative signs like you said in airports. Having transparency could be actually useful, maybe not just a total gimmick, in some areas I’m sure.
Or maybe it’s just another useless, overpriced concept piece that we won’t see for another 20 years
