Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
Remember kids, if buying isn’t owning, piracy isn’t theft.
I’ve seen this saying going around and while I do like it, something about it bugs me. These corpos want to treat everything as a service. If you acquire content from a service via illegal means you are indeed still stealing, no?
What content are you acquiring from their service if you get it somewhere else? If what they’re selling is service, not content, then getting the content elsewhere doesn’t affect them, right?
I just want to start off by saying Arrrr, I’m on your side.
But I just don’t follow the logic. Netflix is selling both service and content. When people pay for Netflix… yes they pay for infrastructure related to streaming content. They also pay toward the cost of producing original content and acquiring licenses.
Gamers says CEOs need to get comfortable not having a subscription model for their sales to take off.
Actually I think Ubisoft unfortunately has some bangers in its back catalog.
Steep is by far and away the best backcountry skiing/snowboarding simulator (shreddders is better in the mechanics of snowboarding, but steep is better at being a giant winter playground).
Ghost Recon Wildlands looks awesome especially with the first person mod (though I would probably find the politics of the game insufferable)
Both these games are extremely detailed games, with massive open worlds and are generally fairly critically acclaimed at least at this point (not sure about release). These games sell for chump change now though. Steep regularly goes for $3 which is insane when you think about the fact that there isn’t a Steep 2 nor really any rivals other than Shredders (Riders Republic just isn’t focused on winter sports). Ghost Recon Wildlands sells for $7 which I guess is fair but still seems like underselling the game.
My point is that Ubisoft being attached to games actually reduces their value by quite a bit. If Steep had been made by an indie studio it would still be selling at $10 or more, it is a stunningly big game and nothing else comes close.
Oh yeah and Riders Republic, the game Ubisoft is/was trying to draw in a bunch of more casual players into a unified multiplayer sports game, has apparently really fun gameplay (though arcade-y for sure) but has a 45 MINUTE NON-OPTIONAL TUTORIAL YOU CAN’T SKIP. For a casual, multiplayer open world sports game….
It is hilarious how much value Ubisoft destroys in just being associated with products. They are the opposite of a business, they take valuable things and destroy their value to consumers. Some of the games they make could easily sell for premium prices way into the future but Ubisoft undermines the value of their games so much that they end up trying to sell these massive games, with huge open worlds carefully made through countless hours for chump change because everybody hates Ubisoft.
edit I forgot about Anno 1800, a momentously big city building game that is extremely critically acclaimed already being sold on sale for $12, that shit is bonkers. Any other dev and that game would never have to come below $20 until there was a sequel.
Nope. We refuse. But fuck you for asking.
I don’t know. A lot of people seem willing to pay for battle passes, which is already halfway there.
It was good to see a little bit of resistance this year and particularly the success of BG3, but I’m concerned that the overall trend is negative. Any publisher beholden to investors will be under strong pressure to monetize, monetize, monetize.
All I can do is not give them money, but someone else probably will.
Yeah, people in this thread are saying this is absurd and nobody will go along with it, like have they met gamers from outside Lemmy?
In the wider world, people think I’m insane for not loving Microsoft’s game subscription service. Even here and on Reddit I’ve received flak for not wanting games as a subscription service. It’s weird.
Game subscriptions will happen. The wider market, unfortunately, loves the idea of paying a monthly fee to play games.
As long as they get comfortable with the idea of if buying isn’t owning then piracy isn’t stealing.
Hehehe, this is my quote.
I’m the YouTube commenter in this screenshot: https://lemmy.world/post/1098344
Sounds logical but governments still seem to care to protect corporate IP while they don’t give a single fuck about customer ownership rights.
Maybe I am just an old nostalgic fart but I have games that I own that are over 30 years old that I still have access to and regularly play and that’s how I like it.
I personally don’t at all see any benefit to the consumer that subscription based gaming provides. Arguably you can access more games for less money, but if video streaming is anything to go by (increased prices, less content across more and more services, ads creeping back in etc), that value proposition won’t last long.
We even have the current streaming services as examples, that’s why Ubisoft are greedy for getting people to subscribe.
Game streaming services will eventually be:
- Fragmented: You will need to have multiple subscriptions to play the games you want.
- Games will disappear without notice (We already see this on app-stores).
- Prices will be jacked up at a whim, and premium tier plans will be added.
- And as the pièce de résistance: Full of ads.
THIS. This right here is the problem.
If Ubisoft wants consumers to give them a chance, they should call up Netflix and Disney and Hulu and politely ask them to not demonstrate what the fuck happens if players put trust in the platforms that we’re assured will be reliable and consistent places to store games for years and years to come.
The problem really isn’t streaming games and cloud storage as a concept. The problem is that the people trying to implement it have demonstrated over and over and over how both untrustworthy and incompetent they are. That’s it. If the platforms had credibility and accountability, this probably wouldn’t be nearly as big a deal.
