Common Amazon deception. Mark up a product’s base cost artificially, then take a “percentage off” to bring it back down to near the base price it always is. Maybe slightly more expensive or cheaper, but usually just a smidge away from the normal cost. It’s for the illusion of “being on sale.”
Use an Amazon price tracker site (like camel camel camel for example) so that you can always call out Amazon and make sure that you’re getting their actual lowest prices when you have to buy from them.
Classic Kohl’s strategy, not sure if they did it first, but its the first place I saw it used in early 2000s.
A handful of years back, JC Penney made a huge deal about stopping this practice in their stores, where everything is on “sale” all the time. Sales plummeted even though the actual product prices stayed the same. They immediately reversed course.
Hard to blame them. Human brains are weird.
Penneys also stopped accepting coupons and it turned out that most of the older ladies who made up the lion’s share of the clientele loved coupons (who would have thought?). They also hired a retail exec from Apple (Ron Johnson) and he embarked on disasterous changes to stores and other things that regular customers hated. This is a great article that is titled “The J.C. penney Disaster Timeline” from 2012: https://www.businessinsider.com/the-jcpenney-disaster-timeline-how-ex-apple-guru-ron-johnson-is-destroying-the-company-2012-6
I called out best buy for this exact same practice years ago. I refuse to participate in mass sales now as a result. It’s all just a giant scam. Either blantant lies on pricing, or they use inferior parts for the sale items.
Prime Day is just Black Friday in July. Amazon is trying to get rid of old stock.
If you have an idea of what you want before the sale starts and know how much the standard price is you can still be lucky and get a good deal. You just have to be careful not to get sucked in to a non deal.
For example, I was looking out for an Apple Watch. There is a good sale on them but they only have a limited set of body and strap combinations. I don’t want any of the straps on offer so it negates almost all of the discount as I’d be paying £50 for a strap that I wouldn’t use.
I have no idea where the name came from, but there’s CamelCamelCamel.
camelcamelcamel.com is the big one, I believe.
This entire comment is the perfect explanation for my issue with people getting excited over Black Friday/Prime Day. I see so many people every year excitedly saying (or at times bragging), oh I got this, I got that, and it was so cheap. But unless you were already looking at that thing you haven’t saved money. You’ve actually spent more than you would have if it wasn’t on sale.
Not to defend Amazon, but in past years the comments in Reddit on this issue pointed out that Amazon has requirements on markdown percentages to qualify for prime day and lightning sales. As a result, vendors who control their price will artificially increase their price over the days leading to prime day and then apply the “discount”.
I do wish that if that were the case that Amazon actually address it as they should be able to detect that pattern. I unfortunately think they don’t care as they make money regardless. I just wish they care a bit more about earning and keeping trust.
Amazon could use the average price over the last 3 months l, but they don’t care.
https://www.amazon.com/dp/B09P8BPPQW
Here’s the product page. You can see how it’s 46% off $119, but if you want, you can also buy it at $89 regular price. They’re now not even increasing the price of the item, they’re just claiming it’s higher.
The normal price is $89.99, which represents a 15% discount off the MSRP of $119.99 (that they’re claiming). The current price of $64.99, is a discount of 42%, which represents an additional 27% off. I don’t think this listing necessarily proves the point.
That being said, companies absolutely do engage in this kind of bullshit. This one may have done it itself in order to claim the MSRP at $119.99.
