Some people can’t make a natural looking smile on command. I know because I’m one of them.
Well, don’t use one of those people as the model for your marketing campaign.
That’s why most of these are staged shoots with hired actors. Why would you only use your existing employee pool as models?
It’s the eyes that give people away. Stand in front of a mirror and practice smiling with your eyes. Your cheeks should raise to the extent that it very slightly closes the outside corners of your eyes. If you smile with your eyes but leave you mouth lax, you have resting smile-face.
She’s sending a secret message that only people with empathy can decode.
Move over hide the pain Harold, you got some competition.
Happy American? … That combination of words is starting to sound more and more like an oxymoron every year
I SAID TO FUCKING SMILE