Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.
Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
This is just the current marketing trend. I am adjacent to marketing unfortunately so I see this a lot. The name of the game right now is simple. Simple logos, simple colors, simple branding. You see lots of companies doing exactly the same thing right now. They don’t want you to think too hard about what you’re buying they just want you to think “oh I’ve got an Intel and that’s better somehow.” And they’ll make you think it’s better by showing like “Intel 7 chip does 38% more!” And if you don’t know technology you go oh okay so Intel number chip does more. So any Intel chip does more. So I can buy cheap Intel chip and do more! Yay!
This is current marketing strategy. It’s basically purpose confusing and misleading so people don’t understand what they’re getting.
Problem here is that minimalist branding has been the trend since the mid 90s and there’s not much left to minimalise.
Bring back 19th century advertising copy that looks like a leftist meme. This is my most Retvrn opinion
Marketing people are paid six figures to convince their bosses that this is worthwhile.
ive always found the Core branding a little baffling, why is it 14th Gen Core i7? Anyway this new branding doesn’t seem much better. They should just give them yearly updates and have a few different letters to represent the different lines like phone makers do. Or do what NVIDIA does and just use progressively bigger numbers.
The “14th generation” is arguably the most useful part of the name, since it usually defines other expectations-- the core types and counts.
They use progressively larger numbers too, but also a bunch of letters to hint on features enabled. A 2500K used to be a 2500 that allowed overclocking, but I’m not sure what a 14900OMGWTFBBQ does.
they get 6 figures for being little goebbels, ideological reproducers for the genocidal capital order. the kind of money that is a palliative for forsaking one’s soul
I find that the marketing teams inside tech companies have a way of becoming career whirlpools that lock in some people and fling others out. The ones that get flung out are the ones that make waves (I apologize for this strained analogy).
