Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

123 points

They’re changing their name to “Aylo”, not literal “Total Nonsense” and that makes me sad

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118 points

With “total nonsense” I expected something like ZyAbct328 or some crap, like a name you can barely find to stay under the radar.

But Aylo? Wtf is The Verge doing?

Aylo is only “nonsense” because you’re not used to it. What about Sony? Nike? Lego? Cisco? Adobe? …

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50 points
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Just because I was curious: Sony comes from sonos, sound in Latin. Nike is the Roman Greek God of victory. Lego is is a Danish abreviation for “play well”. Cisco comes from San Fransisco. Adobe is the name of a Creek near the founders house.

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29 points

Of course they have origins, but that is pretty much true of any name. If I look up “Aylo” I find:

A user from Morocco says the name Aylo is of Portuguese origin and means “someone who’s easily attached to someone”.
A submission from New York, U.S. says the name Aylo means “One who sees seeds” and is of African origin.
A user from Canada says the name Aylo means “Loving”

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21 points

Lmao at ‘One who sees seeds’ Anybody on pornhub is sure to see lots and lots of ‘man seed’

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16 points

I can tell you the first one is total BS — there is no word in Portuguese that even sounds close to that one. Source: am a Portugal.

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14 points

Nike is the Roman god of victory.

To be pedantic, Victoria is the Roman version. Nike (Νίκη) is the Greek version of the goddess.

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3 points
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Oops, yup, very true, I always confuse the Greek and Roman gods 😅

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16 points

Had it been called ZyAbct328 people would think you’re working for one of Elon’s kids.

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4 points

Aylo sounds like the name of the finance company. It is boring and generic in that it doesn’t really mean anything. The perfect name.

Where is MindGeek always makes me think of a manufacturer of cheap crappy toys, like novelty mugs that change colour when you pour hot liquid in them and small remote control cars that stick to the ceiling. You know the kind of tat that’s always been sold off in the centre aisles of shopping malls.

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2 points

You’re thinking of ThinkGeek which was an online store that used to sell all that stuff, but they couldn’t compete with Amazon.

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3 points

That’s probably why I’m associating the name but I know they are different companies.

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63 points

Makes more sense than creating a parent company out of whole cloth and calling it Alphabet.

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40 points

Or Meta… Or “X”…

Come to think of it this is a pattern.

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40 points

I don’t know a thing about adult industry financing but are there investors? Are the moneybags telling them to clean up their image?

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36 points

seriously, how bad must it be to change name to clean up their image? We all expect this industry is controversial.

The only recent thing I remember about Pornhub is the current blocking in certain states as protest to the age verification requirement. That seems like a plus in my book that they stand up for privacy and internet use. Changing the name seems like it might dilute their stance.

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50 points

They had huge scandals about revenge porn and child porn in the past. It was so bad, that they deleted a substantial amount of their library, just to be sure.

BTW the brand is still Pornhub, but the company using that brand gets renamed. Hardly anyone knew that name anyway.

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1 point

Yeah I only know the name MindGeek because I’ve a friend working there in Canada

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39 points
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It’ll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it’s understood.

People think it’s all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There’s so much tech behind the scenes that even YouTube started stealing features.

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13 points

Pornhub is not a porn company. Pornhub is a technology company.

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Silicon Valley had a good episode about it. Can’t find the exact clip but here is the promo for the episode (slightly NSFW). There’s a speaker presentation in it that kinda talks about how porn has pushed technology (to comedic effect).

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8 points

They actually have a really interesting GitHub. And they contribute a lot to open source projects.

Although the actual company side is kind of dodgy and they do some pretty awful things.

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3 points

Yeah, it’s incredible that the workers there find the time to get the technical stuff done and still make it to the afternoon orgy. Any company that has the opportunity to hire a former pornhub worker should jump on themthe opportunity.

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1 point

They would have said they worked at mindgeek, not pornhub

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