I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn’t need to be on a table to be used.
The marketing is “get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as ‘content’.” Looks like it worked perfectly.
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.
Quick, without looking it up, how many days ate there in a Saturn year?
If you don’t know, they have successfully bypassed your conscious mind.
Sometimes an ad so shitty that you can’t even remember neither logo nor the brand is just a shitty ad.
Nobody actually trusts HP anymore do they? They’ve been selling trash for 20 years now.
What’s so confusing? Is it the hand holding the laptop, the foot holding up the monitor, the face down cupboard? I’m sure there’s more.
It’s not the cupboard, it’s the whole world that’s on its side, look at the clouds lmao
Even if you tilt the picture so the world outside is right-side-up, the cabinets are still not right
The design is very human.
This confusing nonsense is why our firm shifted the entire marketing budget to hypnotoad endorsements.
