Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

594 points

Any company trying to use the HDMI-CEC protocol in such a subversive manner should lose their license to the HDMI standard IMO.

permalink
report
reply
222 points

The HDMI forum is run by big companies so that is not happening, sorry

permalink
report
parent
reply
150 points

Death to HDMI. DisplayPort is the superior port.

permalink
report
parent
reply
43 points

I’m sure that a DisplayPort device in a chain can also inject video, but I have to admit that I would kind of like to not have two competing video standards, and my impression is that DisplayPort tends to lead HDMI technically, so…

permalink
report
parent
reply
104 points

The bastards that control the hdmi standard: yeah!

Roku: 💰

Bastards: actually no

permalink
report
parent
reply

Collectivism: 💰💰 Fuck Roku.

permalink
report
parent
reply
36 points

It’s not like they ever properly implemented it in the first place.

permalink
report
parent
reply
22 points

I’m mad that they did their broken implementation of sending control codes between devices that never works. I have to disable it on everything so that the correct input gets set.

And then they are killing the universal remote industry so there is nothing to replace it with.

permalink
report
parent
reply
17 points

You know HDMI is not some big secret they can use it without the license and ship from overseas like 90% of shit shipped from China.

permalink
report
parent
reply
18 points
*

For cheap gizmos I can see a chinese seller getting away with it (rebranding under another weird name like AWOYO or something, in a sea of identical devices under different brand names), but not a large business like Roku.

permalink
report
parent
reply
13 points

Funnily enough, Flipper did exactly that and the Zero is still doing fine. It’s a loophole, but it does seem to be working fine-ish.

HDMI Forum have instead resorted to taking GPU manufacturers hostage because they don’t want any specs leaking, that’s why AMD were denied being allowed to support latest HDMI in their free Linux drivers.

permalink
report
parent
reply
4 points
*

That only works if you’re headquartered in China.

Not that the HDMI Fourm will stop them, anyway. More likely, the companies involved will want to license Roku’s patent.

permalink
report
parent
reply
269 points

Imagine being the guy working on this and how much you hate yourself anytime somebody asks you what you are working on.

permalink
report
reply
151 points

Even worse: Imagine being the guy working on this and being proud of yourself.

permalink
report
parent
reply
18 points

I think the former situation is worse for the person working on it.

permalink
report
parent
reply
46 points

Unfortunately, I bet these guys don’t care. I used to work at a company you might have products from and I would constantly hear “Hey, we’re a business” as an excuse to degrade the user experience. :(

permalink
report
parent
reply
31 points

I remember having an argument with my teacher in college about this. He asked us what we would do if we were asked to code something that could be used for things you personally don’t agree with such as the government using tools to “help” but also remove peoples privacy. Or corporations being able to show you more ads. I told him i would refuse. And he said that it would be my job though and sometimes you have to do things you don’t like. So i told him i would quit. And for some reason he could not really comprehend that and we got into an argument.

permalink
report
parent
reply
34 points

You were talking to a teacher who probably couldn’t afford to pay rent if he ever quit his job.

permalink
report
parent
reply
20 points

To be fair, most people I know don’t have the financial flexibility to quit their job if they’re asked by their boss to do something objectionable

permalink
report
parent
reply
19 points

“Yeah, I know it’s shitty, but it pays the bills 🤷🏻‍♂️”

permalink
report
parent
reply
17 points

We had to listen this C-level guy give a speech how good the last couple of years have been. We’ve increased the price of services by 50% and the amount of useless upsell shit we push to people has gone up as well. While our wages are still the same and people are getting laid off constantly. But I need food and shit.

permalink
report
parent
reply
8 points

Some people also have no qualms in doing the dirty job. They get paid and they don’t care.

permalink
report
parent
reply
11 points

I knew a guy who went to work for palantir. I asked "what if you end up working on like domestic spying or other sketchy stuff?’

He was like, shrug, iunno. Guy did not give a shit about anyone outside his immediate friend and family group.

permalink
report
parent
reply
3 points

And when it turns out the thing he made is used to hurt his friends?

permalink
report
parent
reply
1 point

I recall watching a defcon speech given by someone who used to make malware. He opened the speech by apologizing and saying that he knows that he will burn in hell.

permalink
report
parent
reply
199 points

The shittiest of enshitifications.

permalink
report
reply
55 points

We need an anti-awards show for shit like this.

permalink
report
parent
reply
37 points

I like that. If there was a site that did like The Razzies for movies but for technology enshitification, I would definitely watch, and probably follow a blog if it was done well

permalink
report
parent
reply
7 points

The plungies. Winners receive golden plungers

permalink
report
parent
reply
23 points

Roku has always been a shitty company that wants to monetize everything. People are finally waking up. How many of us have a Roku remote that advertises a useless or bankrupt streaming service?

permalink
report
parent
reply
16 points

I know I’m old, but I miss having numbers on my remote.

Now I have a “sling” and a “crackle” button. 🙁

permalink
report
parent
reply
7 points

Yeah, I do miss being able to quickly type a code to jump to a known broadcaster. Opening up a menu is slower than jumping direct to said thing.

The Roku buttons solves that a little bit, but there is only 4, you can’t change them, and they prioritize featuring whoever pays up.

permalink
report
parent
reply
157 points

"People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."

– Banksy

permalink
report
reply
-7 points

Didn’t Banksy sell out to corpos?

permalink
report
parent
reply
38 points

Not that I’m aware of. But secondly… it doesn’t matter if this quote is from a pure soul or a broken one - the we can gain value from its message either way.

permalink
report
parent
reply
146 points
*

Is there an anti-ad community on Lemmy? Or another non-Lemmy place to work through blocking/avoiding this bullshit? I’m so fed up with the advertisement industry. I don’t want ads on my devices. I don’t want ads in my operating systems. I don’t want ads in my content. I don’t want ads in the sky. I don’t want ads in the ocean. I don’t want to be forced to see or hear ads while putting gas in my car.

I really can’t emphasize how much I am willing to go through to rid my life completely of advertisements.

permalink
report
reply
63 points

If the gas pumps have those unlabeled buttons around a screen, try pressing all of em. The pumps around here (nebraska) will mute the audio when you press one of the buttons, it just isn’t labeled. I’ve taken to writing “mute” on the magic-button with a sharpie whenever I pump my gas.

permalink
report
parent
reply
42 points

Wait, the thing about ads while fueling your car is real?

WTF?!

permalink
report
parent
reply
26 points

Yep. Just shell stations around here (so far at least)

They’re super loud and in my experience usually political, think local office smear ads and oil lobbyist propaganda.

permalink
report
parent
reply
17 points

Well yeah how else are they supposed to make money? /s

Yeah no it’s real and it’s bullshit. They also have ad signage, but that’s been around my whole life, it just keeps getting worse constantly. I remember boycotting the first company to have gas ads, now I don’t have a no ad choice

permalink
report
parent
reply
14 points

Years ago I was talking to some engineers at one of the main gas pump manufacturers. They were venting about their company’s partnership with Verifone. While they used to handle credit card reading themselves in the magnetic stripe days, the switch to chip credit cards and readers in the U.S. meant they were going to partner with an established card reader company and Verifone (at least at the time) was the largest and most established in the new chip technology. Verifone was dominating the partnership and making life difficult for the gas pump company, insisting on all sorts of changes to the devices that weren’t necessary for the gas pump but were going to let them do things like run ads at the gas pump. If the pump manufacturer didn’t go along with it, Verifone seemed to have a very credible threat that they were just going to leave and go to the other main gas pump manufacturer. The gas pump companies needed the card reader a lot more than the other way around.

So, these ads have been a long time coming, but it wasn’t the pump manufacturer that had the idea or wanted to do it.

permalink
report
parent
reply
35 points
*

One of my local gas stations had that to where it was so loud you can hear them in the car. A few weeks after they installed them, someone came by with a hand drill and drilled out all of the speakers. Not sure what happened to that hero but we need more people like them.

permalink
report
parent
reply
19 points
*

While I never condone audio speaker violence, I do want to cheer/salute the activism of the person who did the work.

permalink
report
parent
reply
24 points

I’ve tried pressing every button at every pump I’ve used in my area and this trick doesn’t work. I want to epoxy the speakers and screen and glitter-bomb the entire thing.

I won’t. But I want to.

permalink
report
parent
reply
16 points

Sometimes it’s multiple presses. Around here for example I find that at my local Shell station it’s the second button down on the right side, two or three times.

permalink
report
parent
reply
10 points

If there’s an exposed speaker hole, a long enough push pin or coat hangar wire can probably ruin the cone and coil.

permalink
report
parent
reply
4 points

Definitely had to resist the urge myself a few times to jam my keys into the speaker when the mute button method didn’t work.

permalink
report
parent
reply
4 points

Right side, second button down?

permalink
report
parent
reply
1 point

Left side, second from the bottom iirc

permalink
report
parent
reply
3 points

You’re doin god’s work, sir

permalink
report
parent
reply
2 points

Maybe try jamming something in too so it stays forever pressed and muted

permalink
report
parent
reply
2 points

♥️

permalink
report
parent
reply
30 points

I don’t know if they’re on the fediverse yet but Adbusters has been doing great work in this space for a long time.

permalink
report
parent
reply
21 points
*

Dammmn that takes me back! I had a subscription to their magazine in high school in the early 2000s. HOLY CRAP they’re still selling the Corporate America flag too! Seeing all those tech company logos on the modern version makes me feel so old though… Shit.

permalink
report
parent
reply
3 points

I remember when there were a lot more logos on that flag, too

permalink
report
parent
reply
28 points

It’s not specifically anti-ad, but the lemmy privacy community regularly discusses ad-blocking as it very much overlaps with privacy.

permalink
report
parent
reply
12 points

Look into adgaurd or set up pihole software for dns and have a network device dedicated to blocking ads

permalink
report
parent
reply
10 points
*

Roku uses hardcoded Google DNS, so you’ll need to make some additional changes on your router to direct their 8.8.x.x addresses to your DNS service. Instructions at the below site are for Unlocator, but I think should work with any custom DNS.

https://support.unlocator.com/article/131-how-to-bypass-forced-dns-on-roku

permalink
report
parent
reply
2 points

You are a fucking hero. I couldn’t figure out why my Roku TVs were still able to get ads after blocking everything.

permalink
report
parent
reply
7 points

I already have Pi-hole with a bunch of additional lists to be blocked. I also cancelled all streaming services that service ads, and I use Adblock. I still see ads occasionally. What do you suggest for dedicated ad-blocking hardware?

Also, I don’t know what to do about the environmental ads.

permalink
report
parent
reply
8 points

Make sure you’ve got rules set in your router to redirect Roku’s hardcoded DNS to your custom DNS service.

Some ads can’t be eliminated - for example, if a service delivers ads through the same content servers that the show/movie is coming from.

permalink
report
parent
reply
11 points
*
Deleted by creator
permalink
report
parent
reply
11 points
6 points

Jesus christ no. They’re bombarding adds on sidewalks AND putting some extra PFAS shit in the environment? Is this even legal?

permalink
report
parent
reply
6 points

I do not like green eggs and spam.

permalink
report
parent
reply
3 points

👏🎉

permalink
report
parent
reply
9 points

I can’t understand why anyone’s money entitles them to put their mental parasites into my attention space. They aren’t paying me, and I wouldn’t take their money no matter how much they were offering. For fuck’s sake, I don’t even want to experience the offer of money for ad attention.

permalink
report
parent
reply
1 point

They Live

permalink
report
parent
reply
7 points

Rate those places online to warn others. fucking hailCorporate nonsense

permalink
report
parent
reply
2 points

That only works while this is still a niche use case. Just wait until they find out how many more places they can shove ads while we are forced to stand/sit somewhere for 20 minutes!

permalink
report
parent
reply
0 points

Perfect. Then people can avoid ads at that gas station by going to another gas station with ads!

permalink
report
parent
reply
2 points

I’m still running an older version of NextPVR with three usb tuners and Comskip.exe - it gets most of the ads out of free to air automatically.

Ublock origin and / or expressvpn seem to block some ads on the catch up services, but not all.

YouTube with Ublock origin and Sponsorblock work well.

Newpipe Sponsorblock fork is good as well.

permalink
report
parent
reply

Technology

!technology@lemmy.world

Create post

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


Community stats

  • 16K

    Monthly active users

  • 12K

    Posts

  • 552K

    Comments