It’s not about what players want, it’s about what they’ll buy, and bamboozling works way too often.
Agreed, pre-orders are a thing after all…but it’s possible that it still works too often and also that gamers are becoming a bit more jaded about marketing. I don’t buy anything till the Metacritic and Steam reviews are out, and I only watch gameplay videos any more cause who cares about the cut scenes? I’m sure I’m not the only one. Consumers eventually learn their lessons but then a new crop of consumers comes up.
Counterpoint: Call of Duty 27 should be out soon.
Call of Duty is a good game tho… I personally don’t like it but there is a reason it’s so popular. Outside of Battlefield there really isn’t much else out there on the quality level of call of duty as far as arcade shooters go.
Any other good quality shooters tend to be PC only and are a lot slower paced. Squad, hell let lose, escape from Tarkov are all great shooters but those games are very slow paced compared to call of duty.
Halo is similar as is Destiny but those are in a fantasy setting and a lot of people like the realistic setting of call of duty.
I think the issue is there’s a constant influx of young gamers entering the market and all the old tricks are new to them. The teen to young adult age bracket is very lucrative and will never stop unless we stop having sex and procreating. If we all abstain for like 20 years, we’ll finally disrupt big gaming and also have no one in chat insulting anyone’s mother.
Yeah. This is probably overly cynical but the high road can also be a marketing strategy
I wouldn’t say that past generations wanted to be marketed to, it’s just that before the internet, marketing was the closest a customer could get to being spoken to by a brand.
And at some point in the history of marketing, I think companies used to see it that way too, marketing was a means of communicating with potential customers what your product offered. But as capitalism progressed, and media outlets expanded (print, radio, film, TV, etc.), honesty was optimized out in favor of “bamboozleism”.
It’s now easier than ever for a brand to have a direct, two-way conversation with their customers at any time, but marketers are still stuck in that 20th century mindset of “we just say whatever we want, and you just accept it”. The internet is in the process of popping that bubble.
I work in the industry, and yeah. Before, marketing was based on utility. “Buy this because it can do this and this and that”, basically marketing how effective or what it can actually do for you. Around the 50s (in the US) marketing changed to be based around lifestyle. “Buy this so you can be this”. Now nearly all ads appeal to emotion instead of reason, and it is very effective.
Researching about what a product offers is so much harder than just buying on a whim because the ads and the product are colorful.
You can see this change in old (really old) newspapers. Ad spreads were chock full of text about features. Now 3/4ths of the ads are an image of a happy woman if marketed for gals, or a stoic muscly man if marketed for guys.
Gives me the ick.
Limbic capitalism. The product will make you happy. Only the product will make you happy.
The act of purchasing the product will make you happy.
Subscribe now to receive happiness for a monthly subscription fee of $14.99. Or, save 18% by paying $149.99 for the whole year!
So…I’ve lost count of how many Mission Impossible movies they made. At some point between 2014 and 2016 I think they made one, because for hundreds of youtube videos in a row I was shown an ad that had this irritating song that went “Ready or not, here I come” in a really nasally voice? Apparently advertising a Mission Impossible movie.
I have refused to watch any Mission Impossible movie, or any movie starring Tom Cruise made before or since, and to a degree the spy/action thriller/guy intensely running genre ever since. Because of how much they chose to irritate me about it.
If part of your strategy is to beat me into submission, I’m going to avoid your entire market segment forever.
Meanwhile a lot of my favorite games I never saw actual advertisements for, even if those ads existed. I learned about them from word of mouth, watching streamers/youtubers, or searching for “games like [game I enjoy]”
I categorically rule out a lot of big business practices because the era when “Hey you could make a fun game about flying an X-Wing” is over and the era of “Our business strategy leverages marketable properties in a variety of monetization verticals” is coming to a middle. So I tend to buy from smaller studios or solo developers.
Glorious American Capitalism. Enshittification is just a word for the financialization of everything. Finance Bros run the world, and they know you have another .0265٪ disposable income they can get to make their line go up another quarter.
On a completely different subject which I think is related: My parents want a cabinet and hutch for their dining room. I’m designing and building it. Looking on the internet for ideas, I like how that cornice is done. Can’t do those legs the way I’m going to build the side rails" type thing, I notice a trend: There is basically no documentation on the internet that anyone actually uses dining room hutches to store things they frequently use. Those that aren’t just blank to market the cabinet itself are crammed with random knickknacks or worse the White Woman’s Instagram tableau. A scroll sawn cursive word, some brand new ceramic containers with words printed on them in that thin tall font, especially a teapot with TEA written on it in which tea will NEVER be made, a statue of a pig, an old sifter, a fake plant…
I hate the idea of such a large, complicated and expensive piece of furniture used as a trophy case or a diorama of basic bitchery. In the words of George Carlin, “spending money you don’t have on things you don’t need.”
tall thin font
Fucken Rae Dunn, dog. I knew a girl who had two kids straight out of high school and blew her entire income on trendy housewares for the apartment she could barely afford. When I broke contact she was buying halloween variants of serving dishes she had already never used. Last I heard her parents have those kids now.
I was not a big fan of BG3 or even the divinity series, but I love Larian. Their products show clear passion for the budget they have, they don’t bad mouth other dev just to gain some brownie pts with gamers (CDPR) and their games are well supported.
What didn’t you like about it? I didn’t like divinity original sin so I’ve been hesitant on buying bg3.
As some who has played maybe 30-50% of DOS1+2 and currently the first of three acts in BG3: If you have issues with the gameplay mechanics in DOS1/2 you’ll likely have them in BG3 too. Main difference is a vastly improved storyline, which kinda makes up for most of them.
Issues I still have with BG3 boils down to only the active character can use its abilities in conversations and sometimes (mechanically) unexpected stuff happens that can only be undone by saves.
If your issue with DOS was a boring story and lack of hidden/funny things to uncover you should give BG3 a try, if you disliked the overall experience you likely won’t enjoy BG3.
To me it just felt like divinity with higher budget. It has Proper cinematic cutscenes and different rules to the combat. I guess I just don’t like CRPGs, I never properly feel immersed in the world.
Its weird because I loved dragon age origins and Pillars of eternity. I thought Wasteland 3 was ok.
I think with D:OS 2 I was annoyed that I didn’t choose a premade character at the start, and that the storyline was just, become a god. I don’t find that kind of narrative compelling. I also didn’t like the fairytale lighthearted vibes. The world didn’t feel “meaty” somehow.
This is how I feel too. I keep bouncing off of them, but I really want to like them.
I’m guessing it’s the top down camera that’s the issue with lack of immersion.
The only CRPG I didn’t bounce off of was Pathfinder: Wrath of the Righteous. Not 100% sure why that one clicked, but it might be the writing.
I wish this was true, but marketing is explosively effective. I have a top 10 VR app and it only gets sales when I market it despite the glowing reviews. Heck you cannot even sort by review on many sites as then you would not need to market if you title was great.
