It used to be that you would do a search on a relevant subject and get blog posts, forums posts, and maybe a couple of relevant companies offering the product or service. (And if you wanted more information on said company you could give them a call and actually talk to a real person about said service) You could even trust amazon and yelp reviews. Now searches have been completely taken over by Forbes top 10 lists, random affiliate link click through aggregators that copy and paste each others work, review factories that will kill your competitors and boost your product stars, ect… It seems like the internet has gotten soooo much harder to use, just because you have to wade through all the bullshit. It’s no wonder people switch to reddit and lemmy style sites, in a way it mirrors a little what kind of information you used to be able to garner from the internet in it’s early days. What do people do these days to find genuine information about products or services?
It is so ironic that SEO has become the very problem it was invented to fix: all these jokers gaming the system have all but plunged us all back into prehistoric internet times, before search engines appeared and people had to remember which specific sites to go to find information online.
SEO solved the problem it was meant to fix, i.e. “users arent looking at our site enough.” You’re fooling yourself if you think it was ever about making searches more useful for the user.
The very conceit of SEO defeats the purpose of a search. The idea is the search combs through sites, finds what the user wants, and returns it to them based on what it believes is the closest match to what the user wanted. It’s a process between two parties: the user and the search engine. The second the websites start trying to inject themselves into this process by adjusting their content to the search, it corrupts the process.
Picture yourself in a library looking through the card catalog. You’re searching for something, using a system to locate it. Imagine if the books you’re looking for spontaneously changed their titles or authorship just to “help you find them” while you’re flipping through cards. Imagine if you’re walking down the shelves and books are literally shifting around like fucking Hogwarts, trying to get in front of you.
That is the inherent issue with SEO. No one but the user knows what the user wants to see, the content trying to adjust itself to appear in the results more consistently isn’t about helping the user find what they want, it’s about making sure the user sees that specific content.
Because every website wants traffic. That’s all it is.
Every site wants traffic, and I’ve been guilty of gaming search results myself in the past, but also don’t forget the other big conflict here:
Google wants ad revenue.
As such, if you are small and do it honestly, you have very little chance of getting any actual traffic your way because Google sends everyone to the “big end of town” and search engines / internet marketing has become a pay to win platform.
Back links made sense when we were all linking to each other early on because it was how you found good content, but nobody is linking to anyone anymore - unless it’s for some return to the linker, such as making a high traffic blog post with affiliate links etc - and it’s time to come up with another method.
Right now most effective for me to get information / reviews is add “Reddit” to the search and you get a discussion of the pros and cons. I’ve been using chatgpt for a surprising amount of “I just need to know this general info” kind of stuff. Ie I used chatgpt to work out the temperature and time it would take to dehydrate lemons in the oven, and also how to clean said oven with what I had on hand. Both of these would have been much more time consuming to do the traditional way, and I would have been bombarded with ads and people’s life stories before they get to the “just use vinegar” part
That’s accurate and doesn’t contradict the person you replied to. What they are saying is that SEO was never about fixing a search engine user’s problem; it exists to solve web host’s problem of “we aren’t getting enough ad revenue.”
The same is going to happen with these LLMs once they rely more and more on searching the web: folks are going to find out how to poison the results in a way that pushes users toward their products/services/ads.
SEO should always have been called index poisoning, because that’s exactly what it is.
Trying to rig the cards using book titles.
First you get a ton of books whose name starts with “AAA” and a whole race-of-ever-more-As.
Eventually they figure out people are actually searching for other letters so you get the same in other letters: BBB…, RRR…, III… and so on.
Then people start jumping over that big fat bulk of titles which start with just the one letters repeated tons of times in the first cards of any letter, so they start misusing the most common and searched for words, for example a book about digital coins with a title that starts with the word “Cooking”.
And so on.
Doesn’t it sound strangelly familiar (maybe not the explicit techniques but the “slimy arms race” aspect)?!
The problem is that monied interests want to control the spin on information, just as General Electric was able to strictly govern television news during the cold war, and the George W. Bush administration and the military industrial complex wanted to control the newspapers and news sites during the war on terror (and game reviews occasionally gave below 7.0 out of 10)
Truth leaks to the people though novel means of communication, sadly with all the rumors. And any time a fact-checking service develops a reputation for veracity, it’s going to face pressure to close, such as Snopes; or pressure to adhere to company marketing guidelines such as Wikipedia, for whom Kelloggs Company and the Church of Jesus Christ of Latter Day Saints both have a marketing subdepartment devoted to assuring no controversies or elaborations will stay on their respective Wikipedia pages without a generous dollop of hagiography.
So yes, figuring out the real deal is still an art form like processing data to get intel. For old stuff (e.g. Brigham Young’s randy exploits seducing young girls with religious mandates) we look for the theses that point to primary sources. But for new stuff, we cross-examine multiple news reports for the consistent facts, and avoid interpretation.
As for product information, yes it’s often to find out important stuff like how secure your IoT appliance is. You can assume it’s not unless they can specify how they made it so without buzzwords.
Extensions help a ton. Some of my favorites:
Block or Highlight Search Engine Results - Does what the name says. When you run a search on Google or DDG or whatever engine you use, and you get a result from a shit website, add it to the filter and you’ll never see that trash again. I filter out the following trash: chegg, timesmojo, coursehero, numerade, forbes, instagram, and pinterest. I’ve only been using this one for a little bit, so I expect that list will grow a LOT, but even with just those removed from my search results, HOLY HELL has the quality of my searches has increased. This one is probably the most relevant to OP’s question.
Dictionary Anywhere - For vocab. Double-click any word on the web, and a little text bubble pops up with its definition - works on words in that bubble too, for when you run into shit like “Redundancy: the state of being redundant.” -_- double click the “redundant” in the bubble to get a second bubble with a more useful definition. (doesn’t happen often, but it’s a cool feature, so worth calling out)
Fandom Enhance - For videogames, since every game wiki is on Fandom for some reason. This extension scrubs a LOT of the unnecessary clutter from the page.
Recipe Filter - Works with recipe websites. Scrubs out the 528 page life story from the author and reduces it down to just “Grilled cheese: bread, cheese, butter. Put butter on two pieces of bread. Put a slice of cheese in between. Put it on a griddle at 250 degrees for 2 mins. Flip it over, two more mins. Eat that sum’ bitch.” ✔
Youtube-shorts block. Youtube shorts NEVER have good content - get that TikTok shit outa here.
uBlock Origin - This one’s a HEAVY lifter for taking the trash out of the internet. This will improve both the quality of information on screen by removing a TON of sketchy shit, and make your browsing a lot safer by filtering out malicious links. If you’re not already using uBlock and take nothing else from this post, TAKE THIS ONE.
…that’s pretty much it on my end, but there’s a lot of other useful extensions out there. If anyone else has one to add, by all means let’s keep this ball rolling!
Well damn. Thank you. Saving this! I have Ublock origin already. I’m excited about the other suggestions too!
Pinterest is half the fucking google image search. Bye! And the other half is shopping ads. Google can kiss my grits.
Use alternative front-end ends of the popular sites such as youtube , Twitter, medium , Google,etc you use to get a privacy enhanced, ad free, clutter free experience.
https://github.com/mendel5/alternative-front-ends
There’s apps that can automatically redirect you to these alternative whenever you encounter their counterpart.
That looks cool! Saved. What apps could do the redirect? Would that be possible with an extension? That would be awesome.
Should also be said that for various edge cases where a extension doesn’t exist, uBlock’s element selector function lets you get very granular with filtering things. If you know a bit of html/css, you can get creative with it and consistently hide just about any element you like across many different sites.
For example, recently I’ve been on a quest to de-rating all my favorite media sites and Google results, etc. No more wayward rotten tomatoes, metacritic, or imbd scores when I want to look up info on media unless I go looking for them on those websites. No addon that I’m aware of exists solely for this purpose, so I’m basically using uBlock to do it by using the element selector any time I see them. Some sites make this tricky, and any adjustment to the design of the page could break it, but the joy I get from being able to curate my web experience to exactly what I want to it to be can’t be understated.
Using uBlock to block-element to block a prompt asking me to disable my ad blocker is one of the best feelings ever.
Stick to sites you know. If you’re looking for a review and you get a hit on a site you don’t know there’s a better than 50% chance it’s just an ad generated site (and frequently these days just the output from chatgpt).
Sucks for lesser known sites that are trying to get noticed, but unless google work out a way of removing the crap from feeds that’s the way it is.
Same with youtube… unless you trust the reviewer, assume it’s paid unless there’s good evidence otherwise.
Search for reddit/lemmy mentions specifically… although those can be astroturfed too… but the comments are generally helpful.
You hit the nail on the head, mate!
In previous times, I used to follow certain sites more closely, but then life happened and I lost track of things and now several sites have closed and I don’t know where to start.
For example, I used to dig GameSpy for game reviews, but it closed down. I rarely buy games these days, but I don’t know what to read when I do and want to inform myself (I remember IGN, but I don’t know if it’s good). I can check out reviews on Steam, but they’re short reviews.
Same deal goes for PC reviews or computer accessories. I don’t know where to look: everything looks like an ad site. I remember PCmag.com but I don’t know if itself is an ad site or what to compare it to, if I wanted to check a second opinion. Every YouTube video about technology feels like a sponsored ad, though some are legit
Edit: fixed grammar
For videogames specifically, I usually turn to these sources for reliable advice:
- Eurogamer and other reputable media outlets I’ve been following for years, so I know their journalists well and their tastes
- Metacritic and GameFAQs
- Watch streamers play the game I’m interested in for a while and make up my own mind as to whether I like what I see or not
I like OpenCritic for game reviews now. It’s a site that aggregates a lot of reviews into one site. If not there I always trust steam reviews of games.
Games I tend to look for people playing it on twitch. You can’t get much better than actually seeing a game in action to know if it’s for you.
Don’t stick to one channel. Don’t get your news from social media, because social media is an echo chamber.
Use an RSS feed aggregator app to consolidate boring news articles from multiple boring publications. This will give you an even spread.
You will see the same news stories from different news outlets with different spin. You will quickly come to understand various news publishers biases and how extreme they are.
Always go into an article with an understanding of the publishers biases that might be at play.
If you must do the news on social thing… Only use social to discuss stories you already understand to some degree. Or as a place to research the news topic deeper.
For the most part, just use social to hang with your communities… you know… like a social network :)
I’ve been using Nunti (FOSS, Android only) for a few months now. I love it’s adaptive learning feature which does a good job of filtering articles that I don’t care about.
Do you happen to know how long it may take the “adaptive learning” feature to kick in? I gather it may take some extended usage, however if that feature does seem to work I may have to reconsider Nunti, as I was initially put off by the absence of some other features when last I looked at it.
You can also check out ground.news for the same bias-check aggregator thing.
Definitely. You’d love Allsides.com btw. Gives great info on how a topic is covered across the spectrum and summarizes them really well. There’s an RSS feed for it too.
Lemmings are going to crucify me for this, but here goes anyway…
site:www.reddit.com
Fair. One day that recommendation will end up being a lemmy instance instead.
I mean, technically it should work if you use an instance that is federated with most other instances.
E.g.:
For some reason, it doesn’t work for lemmy.ca, indexing may be disabled. So YMMV.
Perfectly understandable imo. Reddit has been around for ages and has a huge backlog of information that users aggregated. Can’t really expect Lemmy to match that after only (somewhat) taking off not that long ago. And i won’t fault anyone for using this accumulated knowledge, i can’t quite avoid it myself.
For me the big question is where people contribute new things. And considering how reddit is behaving, Lemmy/the Fediverse is the far better place to do so.
