McDonald’s is fighting back against viral tweets and media reports that it says have exaggerated its price increases.
In a post on the company’s website Wednesday, McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.
Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in Connecticut that cost $18, calling the price “an exception.”
McDonald’s saw a marked slowdown in store traffic in the first three months of this year as inflation-weary customers in the U.S. and other big markets ate out less often.
“It’s clear that we — together with our franchisees — must remain laser-focused on value and affordability,” Erlinger said.
Motherfucker acting like the price increases are modest while charging 3.29 for a fucking Hash Brown. I get it, your customers eat McDonald’s so it’s easy to assume they’re stupid, but you can be pretty fucking stupid and still realize that the total price of your meal is ridiculous.
McDonald’s said the average price of all menu items has risen 40% over the last five years, to account for a average increase in the cost of labor, paper and food. That is higher than overall consumer prices, which have increased 21% since December 2019
Hey it’s all good, not actually doubled! The 2% cost of living adjustments should cover it. /s
With food costs changing as they have, you likely got more value from the pizza party. That slice of pepperoni is worth at least $8.
Meanwhile McDonald’s CEO was paid $19.2mm last year, which was 8% higher than the year before that.
This is less than half the amount of Big Mac-flation, so it’s actually a bargain!
I’d like to thank McD for improving my diet. It used to be cheap and quick. Now it’s neither and they support all kinds of shit.
I was at a Pro-Palestine protest a few weeks ago and one of the companies to boycott was McD. I deleted the app then and there and won’t go back.
I have quite a nice list of companies I avoid these days for all sorts of reasons and my life isn’t any worse. I suppose the most inconvenient is Amazon but you can’t put a price on morals.
… account for a 40% average increase in the cost of labor, […]
Do burger flippers at McD’s really earn 40% more compared to a few years ago?
Depending on how minimum wage has gone up regionally thats a big maybe.
