During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
premium mouse that receives constant updates
Come on. How many firmware updates can we really expect for a mouse?
I’ve had an m570 for about 10 years. Every time it broke, I fixed it. Why do we need a subscription?
This is not about you, but about them. It’s not that you need a subscription. It’s that they need you to have a subscription.
If you are going to ask questions maybe you are not the target demographic.
But they need to convince me that the subscription is worthwhile!
They’ll remove any mice from the market that doesn’t have a subscription model and others will follow suit.
Future mouse DLC: “Special promotion! $5 discount on unlocking right mouse button!”
I used an HP dead stock “this ships with every computer we sell” optical mouse for twenty years before it broke.
This from a company who refused to update their drivers for a USB speaker system for 7, even though it was still actively being sold at stores.
I had bought it a few months earlier at a Fry’s, on sale. I think the sku was just about 2 years old, just expiring on their support policy, as a new OS dropped.
Their customer support told to me kick sand.
Fuck Logitech. Their Mice are the only thing I’ve continued to use because they are actually reliable. But now they’re trying to enshitify that behind a subscription, so that’s it.
