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2 points

What’s the reasoning behind? Or just a trend?

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5 points

I think it’s just a long-running trend across many different companies towards simplification. Here’s the Apple logo for example:

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5 points

Gotta say, the original Newton logo would’ve looked sick if engraved on the back of a product. Too bad nobody has ever done it.

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2 points

I don’t see it. In this case, I see basically the same since 1977, or being strict, 1998. Unless they go for just " A P P L E " next. It’s, in my view, a big step to abandon a graphic for letters.

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