āWeāre a tech company now!ā logo
Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality thatās suitably rugged. The new one is meh AND insecure about people knowing which London theyāre from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and Iām a pacifist.)
The rest just go from meh to slightly different meh š¤·
I liked the old aibnb one.
Microsoft went from āboring with a bit of attitudeā to just plain boring
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
All these minimalist labels save .0005Ā¢ every time theyāre printed, probably even more on promo booths, banners, and the like.
Oh, I wasnāt being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.
I think it has more to do with being readable on small screens, like mobile phones. It still doesnāt make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
Spotify and EBay made the right choices here, the new logos are way better.
I think itās just a long-running trend across many different companies towards simplification. Hereās the Apple logo for example:
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. Itās got the personality of unfinished drywall.
Honestly I think unfinished drywall has more personality. Itās utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
The younger generation barely reads let alone reads cursive. This is next generation marketing you arenāt the audience I imagine.
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
That font is awful. The G looks completely unrelated to any of the other letters.
The G looks completely unrelated to any of the other letters.
I see this, since half of the letters appear to be uppercase, and the other half lowercase:
JaGUar
Yeah, I see that, too, but at least everything else is all smooth curves. The hard angle on the g makes it stick out as super different.
>New logo is soulless slop
Every single company
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}