Feels more like a way to make skipping meals trendy.
I don’t think so, it might not be for some people but it’s not a fad diet like keto.
It’s so stupid but I’d by lying if I hadnt tried it once because of peer pressure.
Societal beauty expectations go brrrrrr.
It definitionally is a fad diet. That doesn’t mean you shouldn’t do it, but it’s important to recognize it for what it is.
What about the millions of people who “just don’t eat breakfast”? Are they a fad too?
Skipping breakfast is not the same as having strict windows when you can and can’t eat.
It was hugely popular for a minute there, diet industry grifters have written books and made influencer cOnTeNt about it, it is less popular now but still talked about, it’s repackaged old advice, will probably fall totally out of fashion when enough trendy “new” diets replace it. I’d certainly call it a fad diet.