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We all just learned from Walgreens’ latest report that placing barriers between consumers and the goods they’re trying to purchase reduces sales, and CVS’ response to this problem is to add a login requirement.
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Easing the ordering process, and a solid return policy, is how Amazon exploded overnight. Study after study showed that people would walk back if the website offered the slightest hassle. Also funny, something like a 1.3s load time difference would send people to competitors.
Do they not teach this shit in business school?!
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