I read the article. I didn’t see anything “tricky”. Just a lot of weak excuses.
Literally this. It’s as easy as making a Bluesky account and mass changing all links to it, and putting a permanent banner on their site with their handle.
Or not making the same mistake twice, and opting for something decentralised that your company owns, such as your own Mastodon instance.
Yeah, but then they have to pay someone to maintain it. And low though that cost may be, it’s precisely the sort of thing that C-levels like to cut when they feel like pretending that they actually do something.
It’s a hard thing for a C-level’s ego to set something up that they know someone else is going to cut later, or worse that they might be the one to “have to” cut it.