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76 points
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I read the article. I didn’t see anything “tricky”. Just a lot of weak excuses.

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16 points

Literally this. It’s as easy as making a Bluesky account and mass changing all links to it, and putting a permanent banner on their site with their handle.

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9 points

Or not making the same mistake twice, and opting for something decentralised that your company owns, such as your own Mastodon instance.

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5 points

Yeah, but then they have to pay someone to maintain it. And low though that cost may be, it’s precisely the sort of thing that C-levels like to cut when they feel like pretending that they actually do something.

It’s a hard thing for a C-level’s ego to set something up that they know someone else is going to cut later, or worse that they might be the one to “have to” cut it.

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7 points

“But if I don’t work with and promote Nazis, I will make less money! How will the Nazis watch my ads?”

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