US President Donald Trump has signed an order to strip back the federally-funded news organisation Voice of America, accusing it of being “anti-Trump” and “radical”.
A White House statement said the order would “ensure taxpayers are no longer on the hook for radical propaganda”, and included quotes from politicians and right-wing media railing against the “leftist”, “partisan” VOA.
This isn’t fundamentally changing anything. It’s about using different tools for the same goal.
America cannot dominate the world militarily, nor could that even serve the goals of its contemporary brand of neoimperialism.
Soft power i.e. culture, propaganda, and diplomatic/idealogical relationships, are the foundation upon which it’s built.
Yes, military hard power plays a critical role, but it cannot replace soft power.
This isn’t empire for the sake of raw nationalism, and nothing would accelerate the American collapse faster than dismantling the state’s soft power tools. The end result will be attempts to maintain power by spending its military resources on peer, or near peer conflicts.
In Trump’s brain, soft power isn’t properly deferential to him personally. That’s what it amounts to.
It all comes down to his raging narcissism; soft power is done with tact and diplomacy in whispers. For Trump, that’s weakness. It’s not true power unless people/countries/organizations proclaim his power with effusive thank-yous and obsequious shows of capitulation.
It’s not enough to lead the free world; the rest of the world needs to be properly thankful for it in a way that he himself finds acceptable. (namely by making a big show of bending the knee)
It’s not really about changing it for cold hard power, but changing how their soft power will be projected. I’ve seen some theories that the rethoric is going to change from being about freedom of expression and LGBT rights and similar to ideas about traditional family values or something, and I think it’s very plausible.
…and how will that be disseminated? That’s what organizations like VOA and USAID were for.
Trump has the capacity to destroy organizations, but I find it doubtful he could recreate them out of whole cloth.
That’s my point.
