There are some people that make 99% of the world 1% worse for the profit. The author lets them off the hook because “they’re just trying to make money”. As if having an understandable motive would redeem the “SEOs”.

Newsflash, it doesn’t. These are organized crime groups as far as I’m concerned. The law just hasn’t or $won’t$ prosecute them for the selfish damage they’ve caused.

If I have a society of 100 people, 2 start a search engine for the others, 1 starts an anti-search engine whose stated goal is to mislead the other search engine users while stealing profit from the 2 innovators who bettered humanity.

I spare no positive feelings for these pond-scum criminals.