Probably the same case for newspapers, radio, the internet, movies in theatres, gas station pumps etc. Though each new medium we create has a shorter and shorter Time-To-Ad-Platform runway it seems

The first cable TV system in the U.S. was built in the late 1940s and had ads from day one since it was created to bring network television to communities with poor reception. Cable has always had ads.

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My parents might have handed me some change to operate the box of newspapers outside the grocery store when I was three or four so I could try opening it. But I’m not even sure if I got to do that.

Newspapers are a long metro ride thing for me. Just never got the hang of smartphones, not in that way that is. Also the interaction is different, and I don’t mean the physical aspects but the way you browse through something with a) a finite amount of information and b) with very few (if any) links. A physical paper comes with an included progress bar. You know, sense of pride and accomplishment and all.