From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
I’ve seen very few leaks of digital prints intended to play in theaters on torrent sites. Either this DRM is unusually effective or pretty much unnecessary.
The staff commented “we can only know if it works when the movie starts”, and this sentence is let me thinking “expensive royalties would be automatically paid every single time the play button is pressed”
80% certain it’s DRM to stop theatre owners from pirating it between each other and not to stop the public from having those copies
Multiple theatres owned by one mother company / investor / whatever you get what I kean
Buy the rights for one location/franchise to run it then copy to your other locations to save cost
Come to think of it there’s probably something to make sure theaters are completing the number of contractually obligated screenings too. Like a 3 person screening is probably a loss for the theater, but not revenue distributers want to lose out on.
