I guess theyβre giving up on convincing people to download their launcher.
Just a note, as a storefront, there are plenty of competing options that work with Steam. Think Humble Store and other resellers, Steam doesnβt take any cut from those sales and while they do enforce some standards (Things like staying close to price parity with Steam on alternate storefronts) and can refuse to give out keys, the market there is definitely very healthy.