Woolies would keep the crap if people bought it. I’m unconvinced they would drop the range if it were making them buckets of money.
Nah, it’s just more DEI-led stuff where they’re trying to pander to the vocal minority to score points, like Bud Light and Target did in America, where it backfired massively. Make no mistake, they’re dropping it for “inclusivity” like Kmart did, not because it doesn’t make money. They even mentioned this in their statement:
There has been a gradual decline in demand for Australia Day merchandise from our stores over recent years. At the same time there’s been broader discussion about 26 January and what it means to different parts of the community,"
It’ll be back next year when they fuck around and find out this year. Keep politics and pandering out of grocery stores. Didn’t ever think I’d have to say that lol. It’s ridiculous.
Make no mistake, they’re dropping it for “inclusivity” like Kmart did, not because it doesn’t make money.
Even if this were true, it would be because they’ve determined that the “inclusivity” (whatever that is) is going to make them money.
Just like Bud Light and Target did in the US. Look how that worked out for them.
Uh, how did it work out for them ? InBev’s share price is higher than it was a year ago.
It means an easy excuse that they can throw out there to make people like you believe it’s not just for the stupid “inclusivity” reason, and it clearly works on the gullible.
It’ll be back next year when they fuck around and find out this year.
Ultimately, Coles and Woolies are untouchable. It’s almost impossible to boycott them. That’s the whole problem with the grocery duopoly in Australia. I don’t foresee this move having any impact on them either way. They know it, too. You may be right and they’re pandering somewhat, but I am a cynic and I believe they’re doing it because the range isn’t making enough money to justify its shelf space.
Fwiw I think you’re both right, the duality means they don’t give a fuck if there is a blowback as you’ll be right back there anyway and they’re likely doing this because they figure the pandering may be worth the more money.
Wouldn’t be surprised if the whole thing is just to stop people asking “why the fuck aren’t they passing on cost savings”.
