The only way I see a company like this having “significant economic harm” from you not using their free app is if 1) they eventually plan to charge a fee to use the app or 2) they profit from data their app collects about you (third party data sales, for example).
Not something I’m interested in either way, so they’ve lost a potential customer.
Looking at the brands they already own, it’s not hard to picture a future where they’ll own a brand I want to buy.
Although, I’m really interested (and haven’t done reading up on hOn yet) - just what level of automation are people looking for on their appliances? I used smart plugs with current measurements, so I can easily get HA to just tell me when my washing machine or dishwasher are finished.
What else are people doing with hOn in HA?