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15 points
If the buzz doesn’t translate to (paying) users or ad views he doesn’t profit shit from it.
1 point
The any publicity is good publicity mindset really is gone after you are already a household name. Twitter was already in the news daily, Journalism was replaced with 300 “Celebrity/politician tweeted ______”, and half the time all research and studies being replaced with 10 random tweets. “People are outraged about X, here’s 10 tweets from random people to prove it”.
22 points
He actually tried backing out of the deal, but it was already too far to do so when he realised it wasn’t a good deal at all…
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