And no, I will not tell you what my company app is.

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There are more beginners then there are experts, so in the absence of research a beginner UI is a safer bet.

If you’re in the business of creating high quality UX, and you’re building a UI without even the most basic research–understanding your target user–you’ve already failed.

And yes, if you definite “beginner” to be someone with expert training and experience, then yes an expert UI would be better for that “beginner”. What a strange way to define “beginner” though.

If I’m building a product that’s targeting software developers, a “beginner” has a very different definition than if I’m targeting grade school children, and the UX considerations will be vastly different.

This is, like, first principles of product development stuff, here.

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2 points

Right, but clearly this is a funny post using hyperbole. These aren’t real UIs. They’re comical exaggerations, and likewise we’re making generalizations based on them.

Nobody actually makes UIs like this, but they’re springboards for talking about actual problems.

This isn’t a case of “well actually the last example was well researched and the others weren’t”.

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