I have run into a number of people that had never seen it because they couldn’t stand the very title. And then once I sit them down and make them watch it their mind is blown like they’ve just seen Requiem for a Dream or Trainspotting.
It’s not a toxic masculinity movie. It’s a movie about toxic masculinity.
The name is one aspect of the turn off from it. The other aspect is exactly what the meme brings up. Particularly in places like school, where a lot of nuance and subtlety is missed, the discourse around it comes across as toxic masculine. I know before I saw it, I assumed it was pretty much what it says on the box, just because of stuff I had heard growing up.