Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.
The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit
Elitists who make money from nothing or off the backs of others also invent catchy phrases to glorify and sanitize their worthless activities.
I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.
Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.
A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.
It’s an old term so I can’t imagine how you could live your life and not hear the term.
When
Any time a product is being shown off.
Context
Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.
https://en.m.wikipedia.org/wiki/Showreel
I’ve heard of it before and I don’t work in advertising or video production. Why is everyone focusing on this term like these guys invented it?
Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.