Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

121 points

AI has all the popularity of the spoiled vaping neighbor kid and his new drone.

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51 points

Businesses love it because it will vaporize the workforce. Consumers hate it because they know they’re going to get a severely degraded experience in return.

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2 points

Nuff said

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0 points

and tech workers have mixed feelings about it, because it’s made their job 10x easier whilst making them 10x more expendable

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17 points

What? No it hasn’t.

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17 points

Spot on

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15 points

Deadass fam, no cap.

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8 points
*

Sadly it’s still ragingly popular in the tech start up / tech bro / LinkedIn cringe world.

My job is, among other things, ML related…I try to warn them off of this rhetoric all the time but they can’t stop being distracted by the shiny jingling keys.

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13 points

I also work in ML, and it’s really hard to convince people that generative AI is just a gimmick and does not have the same value as other kinds of models like classification models. Computers should do utilitarian things, not social things.

Using AI to automate simple tasks is the future. Using AI to automate complex human tasks that involve socialization should not be the future.

Even some non-generative graphics AI like GroundingDINO and SAM have excellent uses for graphic artists and photographers that don’t betray the creative process or remove the human from the process of creation.

But once you get the AI to try to be original, or perform a social task, you’re headed the wrong direction. This is all short term hype. In the long term, either the bubble pops, or we find ourselves locked in a prison with our monsterous creation.

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8 points

As you say, responsible ML is an interpretable scalpel, not a black box hammer. These ocean boiling LLMs purporting to be a tool with universal generalism are such a categorical disaster–for ecology, for the health of the field, for public understanding.

It’s hard to go to work and have these conversations over and over again, to be honest it’s depressing, wearing me down. I suspect I’ll say no one too many times to “putting AI in our product” (by which they mean destroying simple well designed navigation by putting everything behind a chatbot search etc) and be let go.

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8 points

It sucks that anything capitalism touches turn to shit.

It is a great tool when used properly. But everyone and their mother has an AI startup with prompt engineers, whatever the fuck that means.

It can be so much more than a fucking tech fad, but it is destined to be milked and pushed down our throats to make rich people richer until this cow dies and a new one come in the repeat the cycle.

I am mad that our shot at AI will only be a tool to fuck us over.

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-1 points

@Croquette @DestroyerOfWorlds It’s all open source though and anyone can use it

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4 points

Open source? Not the best currently available models.

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3 points

Yeah but it will be used to make our life shittier and that’s the issue.

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100 points

Carter’s urge to “be an AI thinker” didn’t go over well. “You know your business is going to be disrupted. You need to stop resisting and start learning,” she said, her words drowned out by the crowd.

Stop resisting!!

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47 points

“Disrupted”. Grooooaaannn

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31 points

You don’t like unemployment or being paid less so the billionaires can take more? Why are you so anti-progress?

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7 points

I thought you are our cattle!

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50 points

Do you guys not have prompts?!

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18 points

I get this reference.

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2 points
*

Do you not have nets, exile?!

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43 points

The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit

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25 points

I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.

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25 points

Da fug is a sizzle reel. Sounds like a term 1st graders came up with…

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51 points
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Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.

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5 points
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It’s actually Sizzler Eel, it’s my pet fish.

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-2 points

A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.

It’s an old term so I can’t imagine how you could live your life and not hear the term.

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16 points

When and in which context would I have heard this?

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-6 points
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When

Any time a product is being shown off.

Context

Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.

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23 points

@JRepin@lemmy.ml

Elitists who make money from nothing or off the backs of others also invent catchy phrases to glorify and sanitize their worthless activities.

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17 points

https://en.m.wikipedia.org/wiki/Showreel

I’ve heard of it before and I don’t work in advertising or video production. Why is everyone focusing on this term like these guys invented it?

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12 points

Super common in my industry, which is corporate events, not show biz

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1 point

My favorite example is when we had to put ads in the whitespace around the site center. In webdev we called it the ‘gutter,’ the ad team calls it the ‘wings.’ Wings is more positive. The WebComponent for them is literally called <SideGutter> you fucknuggets

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5 points

Move over bacon. Now there’s something meatier!

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2 points

I’m hungry now.

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5 points

Yeah, reading that phrase already has me a bit pissed off. Gonna cooldown before watching the conference itself 😂

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2 points

I’ve heard it before, i thought the context was for a specific product, or like a video resume for visual artists… not a video to be shown to the public at a conference

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2 points

You read my mind 👏

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2 points

Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.

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2 points

Now that’s an explanation I can get behind. Also, I now want fajitas.

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29 points

More of a fart reel than a sizzle reel.

The basic message was “stop resisting” because AI is “inevitable.” I think it’s telling that this is the message the industry is going with.

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