Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.
I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.
A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.
It’s an old term so I can’t imagine how you could live your life and not hear the term.
There’s no need to be a dick about it, just because you know a something doesn’t mean everyone else must also know it. I can guarantee there’s common terms you aren’t familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).
Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.
When
Any time a product is being shown off.
Context
Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.
Understand that many people live their entire lives without caring one tiny bit about any of those things.
I ignore all of that crap. When Apple or wherever makes a new thing, I read about it in text and maybe watch a YouTube video with highlights. I don’t care about upcoming movies or shows, I care about what exists and what reviewers have to say about it.
I’ve helped a friend make a skateboarding demo reel (he called it a demo tape) to try to get sponsored, but that’s about it. I’m guessing this is a name for the same type of thing?
At work, I deal mostly in text, and if we have to watch a video about some upcoming initiative, I’ll either skip the meeting or get work done with the audio in the background, because I know it’s a waste of time. I’ve never cared to know what the marketing dept calls those videos, they never have anything valuable in them.