26 points
“What if we just doubled the price?” - some genius executive that never created a damn thing in their life
That only works for housing and healthcare.
13 points
5 points
big part of apple’s success is that it successfully establishes itself as a status symbol - it is for a lot of people what car was for generation of their parents and grandparents.
so there will definitely be a clientele for that two times expensive whatever. some people will buy it just to show others they can afford it, same reason why people were buying overpriced cars.